Website construction content to understand your audience first

You have to be clear about why you want to create content, that is to say, reach your audience and what kind of content is most popular.

1. Who do you want to try to get in touch with?

This must be the first question you have to answer. The more specific you answer, the more details you know, the better. If you answer, "any netizen," then you are "spreading the net" to the world. You may catch a lot of fish, but will they be the kind of fish you want? That's why you know the audience you want to touch, and sooner or later it will come in handy.

Start with the ideal customer you have in mind. What are their age characteristics? Where do they live? Most of these questions may be just guesswork, but forcing you and your employees to think about it is what you should do to develop your business.

　2. What are they looking at on the Internet?

It is not necessary to look closely at the customer's online browsing and search records, or to determine which types of Web sites they frequently visit.

How can you tell? There are sites, such as quantcast.com, that rely on demographic data to show you which sites people visit frequently. Yes, it's normal and anonymous, but it's a starting point.

Alternatively, you can ask them face-to-face or online. If you have established a customer database, you can use an e-mail poll to consider a short survey asking customers about the five websites they visit most often. Even more specifically, ask them if they are using social networking content? Do they subscribe to email newsletters and blogs? Those simple questions will give you a quick idea of what websites your customers are browsing on the internet and what types of content they can use for their customers.

　3. How do they surf the internet?

Are they browsing the web on desktops, laptops, ipads or mobile devices like smartphones? Please pay special attention to the last category. You may have made the "coolest" video in history, but if your audience is mostly mobile, will they be able to access it?

In addition, if you are going to contact some commercial customers, they will visit your site through the computer in the work unit, and you should not use too many fancy plug-ins to be blocked by the company's firewall. To make content simple and targeted.

　　4. What do they crave?

Do they want entertainment, information, or knowledge? Or are they all in one? Do they get the information they need as quickly as possible? Do they have time to complete the whole of your content, or simply browse and leave?

As with all content, you have a very small window of time to interact with the customer before they leave. Some reports indicate that such a time window is usually less than 8 seconds. If headlines can get their attention, the only way is if you understand their needs.

This raises another question: survey site visitors to see what they like to see. To interact with them. Some reports indicate that such a time window is usually less than 8 seconds. If headlines can get their attention, you're going to extend the incident a little bit. The only way to keep attracting customers ' attention is if you understand their needs.

This raises another question: survey site visitors to see what they like to see. Give them 4 to 5 options to see which option is in the first place. At the same time, ask them what kind of media they like to introduce content. You may suddenly find that they want to see more text content, and you spend more energy on the video, it is not white busy. Create what customers want to see.

5. What do you want the customer to do?

The content of the force always has its purpose; it always has a certain aim, which drives the client to make certain reactions. Therefore, the content should be carried out with the purpose of action. 你希望受众从内容中获取些什么?你希望他们做什 么?买你的东西?订阅一份简报?访问你公司的网站?加入你的社交网站页面?对某个唱片投票赞成?加入网络研讨会?聘用你为他的顾问?把你创造的内容，视为 进一步深化某种关系的重要一环。

6. What kind of content do you already have?

Save what you are releasing and what you have already published. Regularly watch your Web content and vintage brochures, print and web newsletters, press releases, press releases, newsletters, real-time customer bulletins, and more. You already have something that can be used to perfect.

Are you worried about such a broad range of issues? Don't do that. These questions may not be as simple or interesting as creating content, but this is an extremely important and rewarding exercise that will bring you rewards.

This is what we suggest: Grab a pad at lunch, call a co-worker, look for a blackboard, and with great enthusiasm, get everyone to write down their answers to each question and put them on the blackboard with a big headline. After a while, ask them to stop, and then fold their answers. No one agrees with the answer and abandons it. The rest is a good starting point.

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