Website Construction Optimization Experience Nine guide

website Construction Optimization Experience

1. Site positioning:

Determine the direction of the website development, keyword type, this keyword in the network positioning/research and development of the key words highlighted in the future.

2. Domain Name purchase:

To ensure that the site domain name security, please choose well-known domain name registration institutions to register to be able to highlight the characteristics of your site domain name.

Example: Website name: Forest company then you register Pinyin: www.senlin.com If unfortunately has been registered then buy English: www.forest.com relative to China or pinyin meter is more applicable, or the combination of Pinyin and English www.senlinCompany.com com for the best choice, do not let your domain name more than 2 keywords for good.

3. Space purchase:

South Telecom North Netcom China's network situation, determine the source of your customers to buy space, regional Web site or to buy a local server for good, personally think the customer is more geographically wide or buy telecom good, but now dual-line space is the best choice, space type according to your site program type to decide.

4. Pre-engine boot:

In your site before the completion of a simple page to introduce, site types, development direction, the latest trends, etc. ... Prepare for later collection.

5. Website design, website program selection:

Website design to simple and clear as the best policy, let your customers into your site at a glance, quickly find what you are looking for; don't get too deep in the directory, make sure the page runs faster, if your site is slow to load, it may have lost visitors before it was visited; are now based on the ability to generate HTML as the benchmark, simple and easy to use as the principle.

6. Website Internal optimization:

Categorical: Help new visitors not to find direction.

Optimization Title: The header is not enough to attract eyeball customers, readers will not be too much stay will not go to click Browse.

The page color should match with the content, not too dazzling.

An internal energy is not easy too long, the article long browsing bar can not find, you think customers will like it? Long content pagination, display to improve PV and advertising display rate.

7. Website Engine Optimization:

Web site to directory classification landing engine

Create Site Map: Help engine spiders enter each page. The home page puts a text link to the site map. Named after sitemap.*** (* * * can be. Asp. Php. HTML, and so on)

Add content: To maintain originality and uniqueness in order to attract repeat customers, content to remain original, useful, there will be more people read it to use it.

Avoid transition optimization: Excessive optimization means to increase ranking, using search engine does not identify with the way, such as keyword stacks, door pages, invisible text, a large number of related keywords.

Optimization should be moderate: Now the engine is based on current affairs key words, have a certain periodicity, keep updated! Without fresh content, your site will slowly fall down in search engines.

To stay first: Your site must have the most up-to-date and most attractive original content in your field.

Make friends to connect, improve the scope of the display site connection.

Set up a relevant Blog,blog engine heat end that is quite high, blog add some of their own content on the site, allow feedback to establish a communication and interaction with the customer platform, human words to influence, close to your customer reader relationship, is also a good choice.

8. Website Operation Analysis:

(a) You can watch and analyze your site by loading a statistic

Make its continuous improvement, statistics is not just a look at the IP PV tool, it is a good analytical tool based on the observation you can get the following data:

Where do your visitors come from?

What search engines do they use?

What words and phrases do they inquire about?

Which pages on your site are accessed the most?

What are the entry pages on your site?

Exit the page?

What path do visitors follow to your site?

We get the results above can be made to the site to make an adjustment to optimize

Adjust the browser best suited to access

Adjust the language that is most appropriate for access

Adjust the colors of the Web site that best suits your visit

(ii) keywords change:

Through statistics you can see what keywords visitors come to your site

For example: He searched forestblog to a post on your website called Forest, and you can modify your article to Forestblog to perform minor optimizations.

9: Competitive Analysis:

Analyze your competitor, analyze his client source, analyze his circle of involvement, see who is competing with you, and surpass him.