Website Design Experience Sharing: How to Create natural user decisions

Many people discuss the user experience on the interactive interface, but there is no natural decision-making experience behind the exquisite design, otherwise it will lose some unique taste. Today, I found a very interesting website that is specialized in building a social Mobile shopping guide platform. Therefore, it focuses on providing mobile phone shopping guide services for users. In fact, the purchase frequency of mobile phones for mass consumption is not high. The premise for users to make decisions is to make a lot of preliminary research, so the question I have mined is how the shopping guide websites work on decision-making behaviors and processes to adapt to user behaviors and guide users to make reasonable behavior decisions?

　　

 

In order to help you better understand the user decision-making process, we will briefly summarize several methods of user requirements:

1. Users come to our website with a strong purpose in order to directly find a solution to the difficulties they encounter (in the decision-making stage );

2. the user accidentally saw our advertisement, so by the way, there was no strong purpose (in the stage of generating demand );

3. A user's friends share the content of a website on a social networking platform to attract him, so they log on to the website with curiosity (at the stage of generating demand or decision-making ).

In fact, the user's decision-making behavior is very complicated in the actual process. I will briefly summarize it here to help you understand it. examples show that the user's purpose is different, therefore, we cannot force every user to enter the website in the decision-making stage, which leads to the first major point of user experience:

1. clear and easy-to-understand website navigation

　　

 

I found that the topic category of this mobile shopping guide website is very clear, which is conducive to fit user decision-making. Some of the topics and news sections on the home page provide users with timely information and evaluation in order to generate user needs, shopping guides and communities have different roles. The former helps users make decisions, while the latter mainly helps users to make decisions after-sales or use problems.

The Design of website columns should be as clear, clear, and easy to understand as much as possible. For example, when users see shopping guides, news, and communities, they naturally know what content they are designed. In addition, you can select a column to recommend it to users, and make important recommendations in many important parts of the website to illustrate the importance of this column. The inspiration is that all column categories, such as channel naming or merchant classification, must be clear and easy to understand.

2. Take care of user preferences and consider the transitional user Decision-Making

　　

 

I found that some sections of this website are not limited to the user's decision-making stage, but also take care of user preferences to recommend related products. The entire process is very clear. Simply put, it can be divided into: who am I? What should I do with my mobile phone? How much money do I have? What special hobbies do I have?

In the recommendation results displayed on the right side of the website, we can see that the recommendations are classified into primary and secondary categories, and the types of recommendations are relatively complete, because the user needs to compare and decide whether to trust your recommendations, finally, make the corresponding decision. Viewing other versions or types under the topic is helpful for users to choose from, enhancing users' trust in you, and preventing users from jumping out of the entire process.

In addition, the process is not long. With the depth of user participation, the results displayed on the right will become more and more consistent with users' expectations.

3. Arrange multiple decision-making methods reasonably

　　

 

For many users, it is not a small decision to pick the desired style from the mobile phone shopping guide. They cannot casually, so the website must take this matter seriously, generally, you can make the following decisions:

1. Professional website editing recommendations;

2. shopping guides for price and quality;

3. Psychologically close friend recommendations

4. Brand rankings are brand influences;

5. Mobile phone ranking Guidance;

6. Comparison of mobile phone hardware and software indicators;

7. User Sharing Experience;

8. respond to questions from the community;

9. Regular screening or comment;

10. Comparison of prices of major malls ......

If there are many decisions, you can arrange them to the appropriate locations on the page, such as mobile phone hardware and software indicators, which can appear in many list locations, in the end, you can compare the prices at the mall. If there are few decision-making methods, you need to select a major decision-making method and develop a corresponding decision-making method, however, they will eventually be associated with the mall comparison.

Iv. Resolve users' concerns in a timely manner

　　

 

At the beginning, users may not have any questions. However, after carefully studying the user's decision-making flowchart, we can find that as the behavior goes deeper, there will be more and more questions from users, finally, to a certain extent, it will inevitably affect users' decision-making. Users can jump to other websites to search for answers, or simply turn off window pop-ups.

Therefore, the website should be able to resolve users' concerns at the right time, and search and ask questions on the top right or left of the website to solve users' questions.

Users' pre-and post-event behaviors will be accompanied by experience sharing, such as like, sharing, questioning, and commenting. These will be integrated into the social atmosphere of the website.

Therefore, the website should be able to give users the initiative to solve questions or contribute data at any time through auxiliary functions or shortcuts.

5. integrate social elements such as Weibo and QQ to reduce login costs

Social elements such as Weibo and QQ are integrated, so you do not need to log on using the regular user name and password. As long as you detect that QQ is running, you can quickly log on, greatly reducing the login cost of users, it can effectively establish social circles. By sharing information, images, and products, users can see their preferences, shares, comments, and Q & A. This lowers the barrier access and makes their behaviors more likely to be liked.

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