Website Optimization-how to write the title, keywords, and description tags

Website optimization tutorial-how to write the title, keywords, and description tags

1. What are title, keywords, and description?

The title is also the website title. It is displayed in the browser box, which is generally convenient for users to understand the content of this page. In the search engine tutorial, here is the main basis for determining the content of your webpage. Like Chen Zhongping's blog, the title is the network promotion method consulting-network promotion case study-Chen Zhongping's blog. Generally, the website title is the most suitable for three websites.

Keywords, which we call as a keyword, is different from the title. The title can be viewed by users, but keywords cannot be viewed by the source program. The main function is to briefly describe the keywords on the page content. For example, if my current article is about title, keywords, and description, these three words are my keywords. It must be written in keywords to facilitate search engine access. Currently, google, baidu, and yahoo all use the keywords density as one of the considerations of their ranking algorithms in mainstream search engines, however, each search engine has different algorithms to calculate the density ratio to obtain the ranking position. Of course, the keyword density requirements are also different. I personally think the keyword density is best controlled at around 5%.

Description is used for the search engine to determine the content of the entire page. The content to be written is the overview of your page content. Description is one of the meta tags that appear between webpages. It can be called "content tag", "Description tag", or "content summary ".

II. title keywords description

To successfully promote a website, you must first define the main direction of your website, and then determine the names of the column pages and category list pages of your website. It is best to use keywords to determine these names, for example, it is best to use news in the news and information section, instead of making a mess of names, such as news Vane, News exclusive, or news with some special symbols, although these methods can highlight the personality of your website, they make your website popular in some fields. .

After you confirm the column name and category list name, you can start to write the title, keywords, description, and other content of the entire website.

1. Homepage title, keywords, description

1) write keywords on the homepage. Generally, if you select the topic name based on the method described above when writing keywords on the homepage, you can only add the website name, topic name, and two important keywords to the keywords on the homepage. .

2) homepage title Writing: The title of the homepage is relatively simple. The general format is "website title-website keywords". Do not add too many keywords here, which is the same as what is added in keywords. .

3) description on the home page. description is written by integrating the title, keywords, and content of some special topics of the home page into a simple introduction form. Do not write only keywords, this is an overview of the search engine homepage ..

2. title, keywords, and description on the topic page.

1) you can write the title on the topic page in either of the following ways, the edge can be "topic name-website name". However, if you do not name the topic based on my suggestions, you need to write the title in another way, this is probably the "topic name Topic keyword-website name", which can help your topic rank.

2) writing keywords in a topic. The keywords in a topic can list the names of all the category lists in the topic, and add the topic keywords. The general syntax is "topic name, Topic keyword, the topic category list name helps search engines better distinguish this page, so that you can gain some advantages in the weight of similar websites. .

3) write the description of a topic. Write the title, keyword, and category list of the topic into the description as much as possible, but do not write only keywords. We recommend that you write the description as much as possible, it is good for your users' browsing in the search engine, which can also improve your weight advantages. .

3. title, keyword, and description on the category list page.

1) The title statement on the category list page is relatively simple. You only need to use keywords to name this topic, then, you can enter the "category list page name-Topic Name-website name" in the following order. Do not add a mess here, because simply adding it will be more advantageous to your ranking.

2) keywords on the classification list page. It is recommended that you write the key words in your column. Do not write too many words. The best choice is three to four words, because the current search engine will also scatter your weight with too many keywords