Website operation: Taking into account the psychological feelings of Internet users

The paper media will die in the Internet tide. This topic has been said for a long time. Now it seems that death may be a bit absolute, but at least a large part of it has been accumulated. reading paper books has become a classic experience. More and more texts are being moved to each other

 

The paper media will die in the Internet tide. This topic has been said for a long time. Now it seems that death may be a bit absolute, but at least a large part of it has been accumulated. reading paper books has become a classic experience.

Text is increasingly moved to the Internet, because more and more eyes are gathered in the Internet. However, the reading experience of paper media and the Internet is very different, mainly reflected in:

1. younger readers;

2. reading time fragmentation;

3. Radiation is irritating to glasses.

These three features determine that internet reading is basically fast-food Reading. In general, it is a wonderful experience. A big difference from paper media is that the purpose of internet reading is to acquire information rather than improve cultivation and wisdom. Therefore, compared with the latter, Internet reading is a kind of physical activity, which is easy to get tired.

For general website practitioners, they must take into account the psychological feelings of Internet users. remember that they are just visitors, not readers. You can refer to the following points:

1. visually attract visitors

Boys like to watch beautiful girls, girls like to watch handsome guys, no matter what kind of handsome guys are, at least the first glance looks pleasing to the eye, just have the motivation to gain an in-depth understanding of each other, this is not a good color, this is human nature. If the website has poor visual effects, more than 80% of its visitors are offended. The remaining 20% are basically Internet visitors, but no better websites are found.

Therefore, you must learn to "make up" the website. it is really not good. make the website concise and generous: for example, the font size is moderate, the image is clear, the layout is neat, and the color is soft, do not stick to these basic experience links.

2. cut your information

In the big data era, visitors are impetuous and prefer fragmented information. a long story will make visitors very tired. If you have a large piece of information to convey, you must process it and not throw it all to the visitor at once.

For example, in a long article, at least a few more sections are required. The combination of large and small titles and illustrations makes the full text look organized and hierarchical, this allows visitors to experience "relay" when reading, rather than "marathon. If conditions permit, you must learn how to use paging and carousel. Do not let the visitor stay on a page for too long.

3. turn the visitor into a circle

There is a metric that should attract everyone's attention, namely PV, which is also called Access depth. To some extent, the PV volume reflects the attractiveness of your website. of course, it also has a great relationship with the website's own guidance.

So how can we turn your visitors into circles on your website? Internal links are the first choice. The internal links here include not only low-level forms such as the anchor text, but also various recommendations, image links, pop-up windows, and other rich media body chain forms. Do not let the visitor think about what to do next, or give him room for thinking. you should carefully recommend the content he may need for him, because he usually does not know what he wants to see, you should be hospitable as the master.

This is why the search box of a general website is just a decoration. there is nothing to do with it.

4. images

Staring at the computer screen or mobile phone screen is very tired. On the one hand, there is a radiation stimulus, on the other hand, the reader's mind is not easy to calm down. Therefore, the proportion of text appearing on the Internet is getting fewer and fewer, and images are getting more and more. A few words and multiple images are a major psychological appeal of internet readers. Nowadays, many people try their best to convert large articles into images. for example, the popular information graph is a good example. Therefore, do not be as lazy as I do, and there is no image in the document. It will benefit you a lot and give you the truth only when you have a picture.