Website Optimization Basics: Understand 5 aspects of the site

Know each other victorious, tell us a truth, in the fierce competition today, the site wants to survive, we must first understand themselves, and then understand the opponents of the site, before they can survive. When you know who you are and what you know about your opponent, you just have to go and win, because you have all the resources. Website optimization work is also so, as long as the first understanding of their own website to optimize the better, the user experience better. Understanding the site I start from 5 aspects:

(1) Site industry positioning

First we do website, do what type of website? What can be done for the user? is the first to think, choose a website industry is the focus of site optimization, for example, to do group buying nets, you want to know how many Web sites in China, do navigation, do the local site and how many? If you do portal class site, we have what advantages, how to compete with a large portal site? When you choose a good industry, your site will have a prototype. In the industry site, what services are provided, there are no sites to provide such services, how many sites? These are the site optimization before the necessary work, so that both understand the opponent's website, but also to their site an accurate positioning, in the promotion, there is a suitable seat.

(2) Website user experience

To provide users with services, do feature websites, website optimization more smoothly. Above said to the site positioning, positioning of the site is their own expertise in the field, of course, there is a certain amount of resources, the use of these resources, website promotion and optimization, will not be very troublesome. From thousands of websites, to make a suitable user's website, is not very easy, do a targeted site, more conducive to your site optimization work, such as: For friends to do a home improvement site, user experience is the kitchen decoration, so that can be accurate positioning, decoration kitchen. What are the characteristics of the kitchen for the division of different people, according to the standards of different women, decorated with different types of kitchen, this feature of the service, users can be satisfied with the answer.

(3) Website operation

When you locate your own site, it is necessary to operate the site, operating the site, one is the background is the front desk, the front is facing the user, the background is to support the site or the backbone of the individual. If it is a 50-person company, then you can choose to buy a product or a service type of site, you can run this site. If you want to develop better, then you need to recruit. General website operations are to catch the site traffic, to a certain amount of traffic, began to advertise for money. Website optimization of the basic work, is in direct proportion to the operation of the site, the operation of the staff, can be team optimization.

(4) Locating user groups

Locate the user group of the website, understand the user group of the website, play a positive role to the website optimization. If your site is dominated by women, then the content of your site is going to be a topic of interest to women, what women want, and what your site wants. Positioning the user's consumption habits, if your product is positioning for women, then we should put the consumer price grade, a clear list of high-grade, divided into boutique and non-boutique areas and so on, to classify the way to determine the consumption level, to help the user group of different services.

(5) Website Active space

Areas of your user base that are often active, is the site active space, a site do not only provide a certain aspect of the service, such as the above example said, home kitchen, is a feature of the service, we should at least think, the user has to have other halls, bedroom decoration, must provide bedroom decoration services, users can steal. Site to do from a point of view, think of a face is better.

Article Source: Shenyang 196 Regiment, http://www.196tuan.com/