Website optimization: Webmaster How to target Baidu "Green Luo algorithm" 2.0

Baidu July 1, 2013 released the "Green Luo algorithm" 2. 0 Update announcement, for the "Baidu Green Luo" algorithm has been the hot topic of discussion, but the release of the 2.0 version of July 1 did let the major webmaster tongue-tied, because we have been discussing the quality of the chain-"soft wen outside the chain" has become the focus of Baidu now began to punish, this time, We are not thinking about how to do after the chain is a high-quality outside the chain.

One, then Baidu Green Luo algorithm 2.0 exactly what content is updated?

"1, increase the strength of the filter soft outside the chain;"

2, increase the penalties for the target site;

3, to carry out the site of soft text to the appropriate punishment, reduce its evaluation in the search engine, at the same time, for Baidu News source site to clean out the news source. ”

Above these three points, seemingly very short, really cool a lot of Webmaster's heart, because we can rely on the soft outside the chain, is also the focus of Baidu punishment, then how do we do outside the chain?

Through the above three points, we see that Baidu not only to punish some soft text outside the chain, more is to punish the platform that carries these soft wen, this is not only a warning to stationmaster, is also a warning to the platform that carries out soft wen, this seems to say, you need to increase the intensity of the audit, this can let high quality soft text of this piece of Sky bluer.

Second, then exactly what kind of soft wisdom count unqualified link

For this Baidu Green Luo algorithm 2.0, many people will think that after the soft wen can not do outside the chain how to do, in fact, Baidu said the soft text is not the standard is not included all, it also has a scope of assessment, then we look at what kind of site is not qualified site,

1, question-and-answer soft text, link purpose is obvious

　　

As the picture shows, this seemingly thought is a good answer to help the questioner, in fact, we look at this question and answer chain to take over the obvious meaning of promotion.

2, the text of soft text promotion, the promotion is too obvious

　　

As the picture shows, such a clear intention to leave, people meaningful, this is to help others, or to help themselves?

3, large portal soft text, too highly praised their own station's intention is obvious

　　

　　

As shown above, this is NetEase official website of the main financial channel, first we see the first paragraph has links, the final closing also has links, such soft wen obviously with the meaning of promotion.

4, the medical website soft, the search engine rejects the object

　　

As shown in the picture, this soft text, the beginning of the text to leave contact and site links, the intention is too obvious, for this kind of soft text like advertising, the general user will feel that advertising is too obvious, see will not look down.

The above 4 kinds of advertising is more obvious suspicion, of course, there are more of us do not give an example, this is just to tell you, in fact, not all the soft wen is not standard. We must first recognize the Chu point, we can not do the purpose of the chain to publish soft text, but to the user experience as the supremacy of the purpose to do soft text.

Third, how to deal with the Baidu Green Luo algorithm 2.0

We have to do is to correct the mentality, do not do outside the chain of mind to write soft text (Ps: Remember). The soft text you write can help everyone, this is the user's approval of the soft Wen, is also recognized by the search engine soft wen, so we have to clear purpose, correct mentality in to do outside the chain to write soft, so the soft wisdom is to be recognized by the good soft wen. Rest assured that they know the things to bring to everyone, you can let users get experience, users will give you a good reputation, such soft wisdom is the search engine approved the soft, so we continue to work hard to return to the original closed state of garbage soft.

This article by 6788 China Venture Network (http://www.6788.cn) Small compilation, I was low-key curtilage, hope and more webmaster become friends, reprint please retain the original source, thank you for your cooperation.