What are the characteristics of top product managers?

Open View.The product manager thinking of 1% of the leading point is not limited by the resources that can be obtained today or in today's market environment. They will plot disruptive big opportunities and make specific plans to seize these opportunities.

Communication.1% the product manager's proposal cannot be refuted or ignored. They will use the data they can obtain right away, but will also use preferences, beliefs, and radical actions to allow the authorities to come up with funds, funds, or other resources without further obstruction.

Simplified.1% of product managers know how to invest 20% of their energy to extract 80% of the value from any product function or project. They repeatedly repeat this process to release more projects or bring compound return effects to products or businesses.

Distinguish between primary and secondary.1% of product managers know how to sort projects by priority and severity. They can strike a balance between quick battles and platform investments, or between active attacks and defense projects. Active attacks refer to business growth projects, while defense refers to projects that protect businesses and eliminate business resistance (such as computing, removing "technical debt", and eliminating bugs.

Prediction and measurement.1% of product managers can predict the approximate benefits of a project, apply past experience, and use comparable reference standards for efficient prediction. They will also measure the benefits after the project is launched, and apply the lessons learned to future project sorting and income prediction.

Run.1% of product managers will face difficulties. They will do whatever they need to deliver results. The responsibilities they understand do not have any specific boundaries. As long as necessary, they will recruit talents, create buttons, develop businesses, upgrade, and fight against internal lawyers ......

Understand technical trade-offs.These 1% of product managers do not necessarily have a computer science degree, but need to roughly understand the technical complexity of the features they require for the project, without the Development Department investing manpower and material resources. They should work with the Development Department to make appropriate technical trade-offs (that is, compromise ).

Understand excellent design.These 1% product managers are not necessarily designers, but they should be able to identify superior designs and distinguish them from excellent designs. They should also be able to convey the difference to Design Department colleagues, or at least guide the direction from excellence in pursuit of excellence.

Compile valid documents.1% of product managers should be able to write concise, clear, and effective documents. They should understand that every time they write more words, the value of the previous Article will be diluted a little. They should spend time and energy finding the best expressions for key documents (such as button labels and navigation). General expressions are not enough.

I seem to have never met such a product manager at the top 1%. Of course, I won't find such a person before I really hire him. You can try to hire the first 10% product managers who can grow and improve in these aspects, instead of looking for the first 1%.

Ian McAllister is senior manager of Amazon traffic management.