What are the factors that determine the price of a general keyword ranking optimization?

There are a lot of customers have consulted us about the keyword ranking optimization price problem, here, small make up to the user to explain our keyword ranking optimization price is how to get out. Our keyword optimization price is not out of thin air, but according to the industry competition degree of different, the difficulty of the key words, need to invest in the cost, as well as to the keyword to achieve what kind of ranking requirements and other factors, usually through a comprehensive analysis of many factors to the price. The following author for you to give a detailed introduction to this aspect of the problem, but also hope that you can understand some customers.

First, judge to do keyword ranking optimization of the site belongs to what industry site, because the industry is different, the site is not the same degree of competition, generally speaking, the more popular industry its competition degree is also bigger, the more unpopular, High-tech Enterprise site competition less. For example, to mall sales-oriented E-commerce site more competition, and machinery and other industries, the competition is relatively small. However, this judgment can only judge the site's approximate degree of competition, but not as a more accurate evaluation method.

Second, the key words of competition to make accurate judgments. We can search the search engine to optimize the keyword, look at the results of the search page is the homepage more or more inside the page, if most of the results of the search is the homepage of other sites, then this keyword optimization is certainly quite large, because the site home page weight is the highest, Home more than that the keyword competition is more intense. And if the results of the search for most of the other sites within the page, then we can basically make judgments, the keyword optimization is not very large, because the weight of the page is generally not too high, search inside the page more than the keyword optimization is not very difficult. Also, we should also observe the number of search results, in general, the search results in 500,000 of the following keywords, the competition is not too large, and the results in the number of 500,000 to 5 million, the degree of competition is medium difficulty, and the result of more than 5 million of the competition is big. Some website construction company is based on the search results to evaluate keyword optimization price, of course, there is a reason. But I think, the value of the results of the search to judge the size of the difficulty is biased, we have to comprehensively judge the difficulty of a keyword, such as a keyword search results in the number of 500,000 below, but if most of the other site is the homepage, then this keyword optimization is not easy. In addition, the optimization of a keyword competition in different search engines are often not the same, for example, because of the number of Google's collection relative to Baidu more, so a certain keyword may be included in the number of Google, and on the Baidu included less, so the key words in the two search engines on the degree of competition is not the same.

Third, we optimize keyword ranking also understand the goal of keyword optimization, that is, to optimize the keyword to the number of rankings. Some users may require the keyword ranking in the first two pages, but also some requirements on the first page, and more users will be required to optimize the keyword to search results in the first place. User requirements are not the same, the difficulty of optimization and the length of time required are not the same. Of course, the keyword optimization to the top of the list, it is certainly difficult to much more, the time required is longer.

The price of evaluating keyword ranking is also related to the cost of investment. In doing keyword ranking, sometimes have to recruit special staff to write original articles, sometimes have to do some formal soft wen, and even to do some promotion for the website, these costs must be taken into account.

From this can be seen, to evaluate a keyword optimization ranking price, is also a more complex thing, not as some people imagine that the nonsense, unfounded speculations. At the very least, we have to make a comprehensive assessment on the basis of fairness. At the same time, I also hope that we should not only optimize the price of keywords in accordance with the principle of fair and reasonable, but also in the real service to provide users with dedication.

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