What principles should be followed for the selection and expansion of website keywords

In a website before the completion of the site, we first have to do is the choice of keywords for the site, which is related to the theme of the site and the future flow and ranking, can be described as a site of the soul, how to do a good job on the site keyword correct choice is particularly important. This article lists some keyword selection methods in order to help you better the site optimization work, in addition, for some people in the industry, this article will help you to formulate some of the principles of quotations, to avoid consuming a lot of energy to do the keyword rankings, the return is very few.

We chose to choose a theme as an example, if we need to do "hotel reservation", first of all, our main page of the key words must and hotel reservations are the same or relevant, more important point is that we should be based on their own website "according to their own", if we want to do is a large platform station, capital technology are relatively strong, OK, we can completely compete for the most intense keywords, if our current economic strength can only build a smaller site, then we have the best side attack, through a large amount of long tail keyword to carry out the flow of access.

This time, the choice of key words for us is very important. Before doing a set of pages, I most commonly used the choice of keyword method is, first of all, I will use Baidu Index tools to look at the word of the relevant Baidu index is how much, to observe its competitiveness, such as "Hotel reservation" the word.

　　

Through the trend map analysis, we can see the word index between 3500-7000, such a high index is prohibitive, of course, there are many words of the index is artificially brush up, this time, we need to carry out two times appraisal, the most real at that time is the Baidu home page.

　　

Here is Baidu's natural ranking part, we can see from Baidu home page, bidding only three, to where is the subsidiary of Baidu, occupy the following large suites, the right is the brand zone, is also expected to be impossible, although the degree of competition is not very fierce, only three of the competition, But we can see from the natural rankings of the main home page ranking site is still the three, we analyze the next three of the site situation.

　　

This level of the site is not what we want to compete on the competition, so, decisively give up the choice of the keyword. Then, for the expansion of key words, we can learn from the bidding tools-Baidu promotion of small assistants. This everyone in Baidu can be downloaded, and then with the help of bidding tools, will let us in the selection of key words appear to be more than twice.

　　

We can see a lot of problems from the picture above, low competition, daily average search volume is a big word is our focus on the location of other people's brand words, figure Beijing Hotel reservation, Beijing hotel booking a large number of searches, so we can determine, city hotel booking Such words is our inevitable choice.

The above is my opinion on the choice of key words, if there are other ways, you can share.

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