When Baidu bid encounter malicious Click How to do?

Every year 5-August is the best-selling season of advertising fans, with the business owner of network Marketing to deepen the importance of each plastic advertising fan manufacturers in the promotion of Baidu put more and more money. However, malicious click makes the business owner in the promotion of the cost and low, and Baidu's regional agent, the owner of the malicious click Incident ignored, but also deepened the malicious click on the owner of the damage. Cangnan, a customer of the Sun network, has complained to us several times, in the summer hot season, "advertising fan" a single click fee of 10-15 yuan; the price is also second, the customer suffered a devastating malicious clicks, within 10 minutes, 300 yuan promotion costs are clicked on a blank, and so many clicks, No customer asks for product information. From the third party counter, found that each click interval at least 3-5 seconds, the IP address segment is concentrated in a region, and through the days of tracking, found that with the IP continuous click events every day produced.

In Google's search engine exit China, Baidu bidding a single big, business owners complain without fruit, how to avoid malicious clicks, the owner of the loss? Cangnan Sun network through a wide range of understanding, for entrepreneurs to launch the following schemes, to avoid malicious click to bring their own greater loss:

1, modify keywords, avoid hot, high price keyword, product name segmentation, select the product name after segmentation. For example, advertising fan, a single click fee of 15 Yuan, and the choice of PP advertising fan, long handle advertising fan and other keywords, the first to reduce the single click costs; second, can avoid most malicious clicks (malicious click generally for very high prices, and very popular keywords), third, usually users search after the breakdown of product keywords, The turnover rate is higher (search advertising fan, may be to know what is advertising fan, or want to find some advertising fan pictures, and not necessarily to find advertising fan manufacturers). Here, the Cangnan Sun network based on years of experience and statistical results on dozens of web site counters, for everyone to recommend several types of keywords, the first type, the keyword plus the region prefix, such as Cangnan advertising fan, Wenzhou advertising fan, Zhejiang advertising fan; the second type, add suffix to the keyword, such as advertising fan manufacturers, Advertising fan wholesale; the third type, according to product classification and different characteristics of the subdivision, such as PP advertising fan, plastic advertising fan, O-handle fan, seven folding fan, long handle rivet advertising fan and so on. For these 3 keywords to search for users, the general visit to the site, the possibility of a list of more than 80%, excluding the price factor, the possibility of a single transaction is basically more than 50%.

2, staggered promotion area, promotion time, limit the daily promotion expense limit. Generally malicious clicks are divided into two kinds, one is the Baidu auction agents, some agents in order to achieve faster consumption of enterprises in Baidu in the balance, through the artificial or software way, to their customers click on the key words, of course, this is only a handful of black-hearted agents will do the goose-eggs of the thing; One is peer competitor, when the other side of the keyword unit price is low, in order to let their own keywords ranked in front of the position, through the consumption of high price of the keyword bidding costs, to achieve the balance of the other side of the run out, the ranking disappeared, and then their own ranking before the goal. Staggered promotion areas, such as the advertising fan manufacturers in Zhejiang Province, can be shielded from Zhejiang area users, to shield most of the peer, malicious click of the possibility; staggered promotional time, refers to stagger the morning 9-11, the general malicious click occurred more time period, plus the daily promotion of the ceiling of the setting, Can effectively save 30%-70% of malicious clicks for business owners.

3, the collection of daily Third-party statistics, tracking statistics, to find out the possible presence of malicious click IP, and the evidence gathered, complaints to Baidu customer service, but the number of complaints and sufficient evidence, Baidu will determine a part of the malicious click, and return to this part of the cost.

4, combined with search engine optimization (SEO), do not put eggs in a basket, because the use of SEO technology to optimize the keyword, click Do not charge, and will not be because of the number of clicks and disappear, 12 months a year, long-term display in the search engine, the cost of basically the department to Baidu bid one months of consumption. The same is the cost of 2500 dollars, Baidu auction can only exist less than one months, the comprehensive number of clicks in about 200-300 times, including the number of malicious clicks, but SEO can let the keyword in the top 2 pages of Baidu for a year, according to the tracking data shows that the total number of clicks a year to reach 500-800 times , and among them, and without any malicious click inside, consumption is lower and longer, is one of the most cost-effective network marketing methods in recent years.

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