Who made the money and who got the money?

Micro-commerce has become popular in all aspects of social software. The small editor will tell you who made money and who was hacked.

 

Micro-business model deconstruct

It is understood that the current micro-commerce industry mainly has B2C and C2C two types of main models. The B2C model provides a complete distribution solution through the establishment of a micro-business management system. There is a dedicated sales system, and sellers rely on sales for commissions. The C2C model is to find the first-level general agent through the brand owners, from the first-level general agent down, layer-by-layer development of agents to sell products in the vertical model. Among them, C2C is the most common and controversial micro-business model.

Compared with individual sellers mainly engaged in shopping and overseas Taobao businesses, C2C micro-businesses have obvious hierarchy. It is understood that C2C micro-commerce is generally based on the brand-general agent-Level 1 proxy-Level 2 proxy (regional proxy)-Level 3 proxy (individual seller) structure. Take a box of a certain brand mask as an example. If the price of the general agent is 50 yuan and the price of the first-level agent to import from the general agent is 70 yuan, the purchase price for delivery to individual sellers is 110 yuan.

2015 explosion, water effect unexpectedly, pasted on the face ice cold, drink water overnight skin ...... In addition to such touching words, the seller also attaches a reality show that is quite familiar with such scenes? Yes, this is a portrayal of WeChat, which was popular in 2014 relying on social networking applications.

What is WeChat? In general, it is a seller who displays and sells products using WeChat, Momo, and other social tools. Among them, selling goods in WeChat moments is the most popular. How popular is WeChat? A WeChat business operation team told reporters: "In 2014, it was the growth year of WeChat business. In 2015, it was the outbreak year of WeChat business. WeChat business will have a huge impact on Taobao ."

Then, can this sudden rise of the marketing model become a new trend, or, it is just a fortune.

How popular is WeChat? Very popular!

How popular is WeChat? Check your circle of friends to see if some friends are always showing the advantages of some products silently, and you can buy these products through him/her. These are personal sellers of WeChat sellers. They import goods from agents and then sell goods through social platforms.

Although no one can accurately count the number of current micro-businesses, it is estimated that the number of people involved in micro-businesses is as high as 10 million. The number of personal WeChat sellers selling masks is as high as that of millions of people.

WeChat moments are blurred by facial masks, making it even more lively offline. A few days ago, the reporter participated in a Korean mask brand in Guangzhou, the investment promotion conference, the subject of the micro-business investment conference, 300 or 400 people were all micro-business operators. Another brand's micro-commerce investment conference was held in the Tower of Guangzhou. More than 200 micro-businesses participated in the conference. In fact, the recruitment of three or five hundred people is considered a pediatric issue in the micro-business world. It is understood that thousands of sellers and merchants are everywhere. In addition to a large number of people, brand owners will also invite Star platforms. What's more, brand advertisements will be carried out on CCTV during the Spring Festival of the goat. According to industry insiders, "the investment promotion chamber has momentum, stars, and products, so the initial cost will be basically recovered after a business invitation is launched ."

For a long time, brand merchants are mainly engaged in offline channels or in parallel with online channels. However, the high frequency of investment promotion conferences for micro-businesses alone indicates that micro-businesses are indeed warming up. The emergence of various types of micro-Commerce Conferences, micro-commerce forums, and micro-commerce service numbers has pushed up the popularity of micro-commerce.

Can individual micro-businesses make money? Hard!

As the ending point in the micro-commerce ecosystem, a large number of individual sellers build the bottom layer of micro-commerce. Recently, a very high reposted article "insider secrets: who has sold all the" masks "in the circle of friends?" "If you add some strangers as WeChat friends for some reason, about 90% of these strangers are engaged in micro-Commerce, at least 90% of these 90% WeChat sellers are mask makers. If you don't believe it, look at your circle of friends. Another 90% of mask makers must say that their masks are whitening. In addition, 90% of mask makers are bound to develop agents rather than directly selling them. Basically, there are no consumers for these masks. That is to say, almost no one buys them for use. According to common sense, such products and marketing models cannot be achieved. However, what impressed you deeply is that some people have made a fortune, and more people want to make a fortune, therefore, the facial mask is used."

The above text is basically a true portrayal of individual sellers. There are also several new friends in the reporter's circle of friends who will be refreshed by the masks and slimming products of these "new friends" almost every day. According to observation, on WeChat, the main products are selling masks and slimming products. At present, the most popular masks are used. Miss bubble X, Han X, Dai X and other brands have become screen-painting artifacts. Some insiders estimate that there are no less than 200 or 300 facial mask brands operating on WeChat in the WeChat business model.

Why does the mask become the first choice in WeChat business operations? According to a senior skin care brand operation expert, the facial mask has the characteristics of standardization, common use, ease of use, considerable profit margins, and a large number of female customers. "in Guangzhou Baiyun District, A large number of cosmetic OEM companies have a full set of product solutions. Cheap ones can be customized from products to packages as long as 10 to Yuan. Through the micro-Commerce layer, the price is increased, the natural general agent and the first-level agent both make money, but individual sellers often start with one or two boxes (dozens of pieces), so they can use them if they cannot sell them." This person believes that the micro-business model is that the agent has made money. In addition, most mask brands do not provide a return. Therefore, individual sellers must be at their own profit and loss after receiving the goods. Whether or not the goods can enter the sales stage is not a matter of concern to them.

The reporter interviewed A friend, Mr. A, who had done both overseas Taobao shopping and fake masks for personal derivative services. It is understood that he sold masks in his circle of friends and made acquaintance businesses. After the masks were imported, at first, some friends asked me about the novelty and tried to buy one or two boxes. After two or three months of sales, they could barely sell a few. "First, the circles are all acquaintances, and the content of the facial mask will be blacklisted, but no one pays attention to it if she does not take the initiative," said Xiao A. At present, she has returned to overseas purchasing.

WeChat, how to proceed?

Money is earned by the upstream, acquaintance business is difficult to do, products lack brand reputation, new customers are difficult to develop ...... A series of problems are placed in front of micro-businesses, and individual sellers have to face the screen. In addition, the micro-business model is often unclear with the boundaries of pyramid schemes, and many pyramid schemes under the guise of micro-businesses are also emerging. So, will there be any new development in the 2015 s seen as the outbreak of micro-commerce?

Both the micro-commerce brand and operator are exploring and trying. The reporter interviewed Liu tiiming, founder of the 77 team of the operator in the WeChat industry. Liu Tieming believes that the WeChat industry should promote and sell its products in the form of team-based combat. Liu Tieming said: "The largest micro-commerce team in China is about 20 thousand people, and the monthly turnover is about 10 million yuan ." In Liu Tieming's view, when 20 thousand people run a brand of products at the same time, the effect came out. In addition, operators are trying to break the bottleneck and embarrassment brought about by WeChat's "acquaintance business. For example, the V8 App Cloud data that shares the seller and buyer information through big data can accurately find the buyers and sellers of the mask and slimming products on WeChat. The Founder Wang duolei said: "Micro-commerce will usher in a blowout in 2015, and more than 6000 micro-businesses can be found in the recruitment chamber of a brand. This shows that the micro-Commerce market still has a huge development space. What we need to solve is the problem of information asymmetry between sellers. How to help sellers find buyers and how to make buyers accept sellers is a problem facing WeChat ."

Of course, as a new thing, micro-commerce is very likely to get a trial hug from traditional forces. On the eve of the Spring Festival, Suning encouraged its employees to open a micro-store to sell Suning's commodities and offer incentives, he tried to expand the sales channels and promote Suning Tesco App. A Suning employee who has opened a micro-store on WeChat told reporters that employees only need to use their own Suning employee ID and password to enter the exclusive App, you can forward the above products to WeChat. After the products are sold, you can get a certain amount of commission. According to the reporter's understanding, more than 50% of Suning employees have already opened Suning micro-stores, with an estimated 90 thousand million micro-stores.

Derivative, come on, don't get down

There is always a process of growth for new things, as did Taobao in the early years. In just over a year, WeChat has been on the rise, thanks to the massive user base in the circle of friends and the social attributes of acquaintances. The social networking platform provides a breeding ground for micro-businesses with inherent advantages. It can be said that brand owners and agents who have achieved the opportunity are the first to gain wealth, but what are the profits of individual sellers? For this reason, the bottom-layer business model is destined to be far from making profits at the upper layer. Only by allowing a large number of individual sellers to develop space and truly transfer physical items into the market can a huge combination of efforts be made to bring the grassroots economy to a climax. In contrast, Taobao was the best example in its early years. In 2015, we can predict that micro-commerce will continue to develop by leaps and bounds, which will be the decisive year. If this year, millions of sellers are still selling masks, and you are still hacked, and you still don't know how to sell the goods in your hand, the WeChat business will come to an end.

Okay, the above information is what we bring to you in the era that WeChat has become popular in every corner of social software. In the end, who makes money and who is blacklisted, you can see the audience here. I believe that everyone understands it very well now. I hope that the content shared above will help you with WeChat sellers.