World data: Users in the social circle of these "sun" you understand?

There's a hot spot on Weibo recently: tying a pedometer to a dog. Said is Nanjing a large e-commerce group of employees, she does the administrative work to face the computer, there is no time to exercise, but in the circle of Friends campaign, she is 23021 step in the first place, let the second 18097 step extremely embarrassed. Well, the small day can only sigh that these people are really "insane".

What is the point of taking a step for health purposes ? If you want to ask this question, you are wrong. On social media, it is not just the intention of a behavior, but social and psychological appeal. For example, what are people doing when they vote for a child or eat a tan recently ? Small Day general analysis of the circle of Friends Ten Sun:

　　1 , Sun selfie

Original intention: Brush existence sense

Social and psychological appeal: constantly prove their beauty value is high, Yan value is not enough to use literary fan to piece together. ① let more people to appreciate and recognize their own ② promote self-affirmation, promote self-hi degree.

2 , Sun Food

Original intention: To record the life of the little bit and beautiful.

Social and psychological appeal: ① in the interest group to exchange and share photos of some kind of food ② show off and compare ③ you don't understand my way of life.

3, the Sun travel

Original intention: To record the life of the little bit and beautiful.

Social and psychological appeal: ① shows a distinctive state of life ② show interest in photography ③ show off and compare ④ class consciousness and social identity.

4. Bask in Happiness ( gift )

Original intention: Show mood OR forced ...

Social and psychological appeal: ① declares sovereignty ② show high partner value ③ once single inferiority, minutes to get rid of ④ show superiority ⑤ Show and compare ⑥ quickly find another group of belonging ( single dog - couple )

5 , tanning children

Original intention: Record the little things and good things in life

Social and psychological appeal: ① quickly find a sense of belonging to the Community ( motherly love, hot mom Group, etc. )② Group Difference discourse right ( single, young and mature hot mom Milk Daddy Group ③ shows the new growth stage of adults ( learning with Eva, sense of responsibility, etc. )④ Show and compare ( beautiful children, Children's beautiful clothes, etc. )

6, the Sun Big coffee

Purpose: Record work and life

Social and psychological appeal: ① display Circle ② Show personal value ③ display resource integration capabilities ④ show future possibilities ⑤ show trends ⑥ shows and comparisons

7, drying overtime

Purpose: Record work and life

Social and psychological appeal: ① vent depressed, find comfort ② show the meaning and value of life ( busy = meaning )③ Show personal value ④ personal success

　　8 , Dry Goods

Original intention: Good things can not help forwarding ( In fact, do not see, there is no comment )

Social and psychological appeal: ① personal success ② Circle Identity ③ Show individual status ( struggle, frontline information, etc. )④ times Panic ( Competition and backwardness )

　　9 , Sun Soup

Original intention: Transfer positive energy

Social and psychological appeal: ① need theoretical support ② find identity ③ low and weak, but need to bowl chicken soup ④ psychological not independent, even delicate.

Ten, Sun Health

Original intention: Record life status

Social and psychological appeal: ① Show Circle ② Show Lifestyle ③ find appreciation and recognition ④ self comfort ⑤ race first ! Health Second ! in order to face also want to "win".

Of course, small days in the IDC field for many years, friends in the lap of the server have good, especially recently is the world cloud-Hong Kong Cloud host brush screen.

Above, with three words to command, is--satisfaction, self-satisfaction and the satisfaction of others to give. This satisfaction is very subjective and private, there is very secretive and even slightly dark, no one is willing to say, all through the "sun" to complete.

This is quite like the following book in the sentence: "Not for the sake of the customer, but to stand in the customer's position to think." "You are a merchant, and your communication and activities inevitably may be self-hi ; If you are a customer, you may know what the customer is thinking. Therefore, in the process of doing activities and dissemination, we need to deal with the original intention, but also to pay attention to the hidden social and psychological demands behind.

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World data: Users in the social circle of these "sun" you understand?