Analysis of new channels for release of soft text

The new release channel is relative to the traditional release channel. There are four main channels for network promoters to publish soft texts: blog, forum, library, and knowledge. Of course there are other release channels, such as QQ space, yellow pages, etc.,

 

The new release channel is relative to the traditional release channel. There are four main channels for network promoters to publish soft texts: blog, forum, library, and knowledge. Of course there are other release channels, such as QQ space and yellow pages, but most of them are variations of these four channels. With the continuous development of the Internet, such as the emergence and growth of new media on the Internet, such as the emergence of video promotion, coupled with greater mobile Internet innovation, some new soft-text publishing channels are emerging, I will summarize and analyze these new channels.

New Media Channels

The so-called new media does not refer to the form of new media, not to Weibo or Weibo, but to the content creation of new media. In general, there are two types of new media with the greatest influence in the growth process of new media. One is Internet media that has grown up with resources such as television stations or broadcast platforms. For example, news websites of local TV stations, such as China Broadcasting Network and news websites of various frequencies. Although this type of media has the ability to create news, it has a certain demand for soft texts due to the huge demand for news from online media. In addition, unlike TV stations or broadcasting systems, they have extremely high requirements on article authenticity and strict review. Such websites have broad standards and standards for news, so some high-quality soft texts can become the sources of content for these websites. Another type of new Internet media is some tech websites that have grown up in the last two years. their content comes from the creation of netizens, so there are many original content on the website, in addition, the browsing group of such websites is mainly scientific and technical personnel, so the content has a certain ideological level. Many technology product manufacturers are very fond of such media. Such websites include Tiger sniffing, bubble, and NetEase Technology. Most websites have a submission channel, which can be a channel for publishing some soft texts.

Financial website Channel

I have always attached special importance to financial websites because financial websites have their unique advantages. First, financial websites have a very broad audience and almost everyone can be their potential customers, because we always deal with money. Second, financial websites have a huge amount of information each day, because the financial topics have a low threshold and there is often no unified and standard answer. Third, the soft text writing of many products can be related to finance and economics, such as industry trends, product markets, and industry dilemmas. such articles are often followed by many people. To sum up, the promotion staff should pay attention to the role of financial websites. some financial websites can also become the release channels of soft texts. Based on my experience, most of the comprehensive financial websites have a high weight, which is advantageous for the forwarding and promotion of soft texts.

Account Channel

I have my own reasons for listing them separately. First, we have a closed-loop marketing environment and cannot communicate with other marketing channels. Secondly, there are a large number of users, which is unnecessary for marketing purposes. These two points determine to serve as a new channel for release of soft files. On the Internet, soft texts are not published through post bars. they can be published through forums, forums, or blogs. But in the mobile internet field, only. Because of its private nature, it is no longer possible to use straightforward soft texts for marketing, which has the opposite effect. Many public accounts are trying to attract potential users by means of serialization of stories, serialization of pictures, and serialization of cartoons. things are changing, but the size and effect of the changes are still to be tested by the market performance.

The reason why these three channels are called new channels is that these three channels can achieve more extensive dissemination of soft texts. For example, you can obtain multiple reposts by publishing soft texts in new media. Through the financial website, you can obtain a high indexing rate. By publishing, you can try new marketing channels. After all, promoting sales is the purpose of soft text.