Great creativity test 10, great creativity test 10

Source: Internet
Author: User

Great creativity test 10, great creativity test 10


Great creativity test 10 Essentials

Without a strong executive power to promote creativity into reality, creativity remains at the stage where it is just an idea that cannot create any value. However, this does not mean that creativity is not important. If a startup has some fundamental problems at the beginning, so even the most powerful entrepreneurs in the world today may be planted in it.

Adeo Ressi, Founder and CEO of Founder Institute, brings us a structured way to analyze your ideas. If you can use this method to test your creativity, your chances of success will be greatly improved.



1. are you passionate about your creativity?

If your goal is to make money, stop immediately. Money may be a great motive force, but it will not lead you out from the darkness you need to become an entrepreneur.

Whether you have passion is related to whether you can foresee that you will strive for the idea for 10 years?



2. Is your idea too complicated?

Great ideas are developed rather than born. Mark Zuckerberg Thought of "I need to build a social network!" Not when he got together one day !", The idea at the beginning was just to provide a simple tool for Harvard students to see who the other members of the same course are (Tiandi will take the lead in Zhuhai Note: Actually, as far as I know, more people use it to see which Meimei and beauty teachers are included in the course so that they can decide whether to join the course)

In fact, many of today's great careers begin with some simple ideas, which are then gradually developed around the idea. At the beginning, it was simple to provide a product for a customer to solve a problem.



3. Your idea should have a clear profit-receiving Source

If a start-up company can find and implement a source of revenue in its creativity, it will be very lucky, let alone three or four sources of revenue.

Therefore, in the beginning, please start to build your product around the main source of benefits that this idea can bring to your business: premier Zhou taught "ningjing, nanyuan, and Nang", which should be especially true in the early stages of start-up enterprises. We should not put too much energy into the beginning, instead, we should find a clear and potentially powerful profit source for our products. For example, if you want to buy a real estate agency, you have a clear benefit source, that is, purchasing an intermediary instead of making money by selling advertisements in your applications ), if you cannot find such a profit source, you can confirm that this is not a good business.



4. Are there enough steps to get the benefits?

How many steps do you need to take when your idea brings you the first cent? By thinking about and practicing this problem, you will find out how many stakeholders are involved, so that you can find out how complicated the idea is to become money.

It is ideal if you can get the benefits within three steps.

(For example, if you provide a service to a user and obtain information about the user's use process to sell advertisers, then you will face a complicated business, you will need more than five steps to get the benefits. In the initial stage, you should consider reducing this step to three ).



5. Do you know enough about the target audience?

In the initial stage, you need to be very familiar with the user prototypes that urgently need your products. In fact, no one else knows your needs better than you. That's why many great companies start from solving their own needs.


You need to be very clear about who your product is helping, what their real needs are, why they have such demands, and how they want to solve these problems, what do they want to spend their money on? That is to say, you need to have a very clear user prototype (archetype ).



6. Are you familiar with the market for creativity?

If you are not a leader in the market field, how can you draw a realistic vision for the market that your creativity targets?

If you are not an expert yet, it is time to study. There is no shortcut (Chris Dixon, a famous venture capital, once said, A person needs to spend 10,000 hours learning about the market to gain enough insight to make market judgments )!



7. Is your creative market large enough?

A large and fast growing market has enough energy to turn a small and medium-sized company into a great enterprise, A sunset industry will bring a strong enough company back to the ground from the high-altitude platform. If you really want to fight for your creativity for the rest of your life, make sure that your creativity is open enough to the market.

It is difficult for any market with less than 1 million users or a market with a low growth rate that is less than billions of years of revenue. This market may not be worth your time. For example, you may be lucky enough to successfully enter a market of $50 million, but you are likely to face only 5 million of the remaining competitors.

In this case, you will only be able to win a deal in a small market, so please highlight your tricks. Don't start from the grave and let yourself face death for so long.



8. Do you have a secret weapon to support your creativity?

Every great enterprise has its own secret weapon. Although not all companies start with their secret weapons, if you didn't think of how to differentiate your products from others at the beginning, this would be a stupid decision.

At the same time, your secret weapon should be original. This is also not a good thing if the secret weapon is obvious. The best secret weapon should be revolutionary, rather than incremental overlapping on the original basis.

What kind of secret weapon can be your best choice? For example, Tony Hsieh held a secret weapon-Customer Service-when creating Zappos. Its revolutionary idea is to think that online shoes should be regarded as a customer service, rather than a retailer's problem.



9. Self-revolution

It's easy to fall in love with your creativity-after all, it's your own child. No one will tell you that your child is ugly. Therefore, positive support is usually readily available.

When your idea is still in the "creative" stage, what you need to do more is to prove that your idea is a waste (Tiandi will take the lead in Zhuhai). Note: to prove what a thing is, you often need to prove first that it is not ). Try to find out the negative problems of your ideas one by one and then eliminate them. In the end, you will get a more impeccable idea with a solid foundation to support your entrepreneurial journey.



10. Share your ideas

No one is willing to steal your ideas. Think about it-you really think that others will fully agree that your idea is so great, so original that they will quit their work and make a lifetime of effort for it, and get the exception success? I tell you, this probability is almost zero!

What you need to do is constantly nagging your creativity with those who are willing to listen, and then constantly collecting and integrating their feedback to improve your creativity. Feedback is the best friend of entrepreneurs. Silicon Valley entrepreneurs think that others should have a better understanding of this. For example, on any night, you can see that 20 people in Silicon Valley are sharing their ideas. This is why collaborative efforts and a culture of team-oriented cooperation give birth to innovation.


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