How to improve the Google search ranking of a website

What's amazing about Google is its focus on developing perfect search engines, which co-founder Ji page defines as a clear solution to the user's needs. To achieve this goal, Google sought to keep innovating and refused to accept the limitations of existing models. Therefore, Google has developed its own service infrastructure and ground-breaking PageRank? Technology to change the method of searching in the past.

Google's outstanding performance lies in its focus on developing "perfect search engines", which co-founder Ji page defines as "resolving users' needs and turning users' needs back ". To achieve this goal, Google sought to keep innovating and refused to accept the limitations of existing models. Therefore, Google has developed its own service infrastructure and ground-breaking PageRank? Technology to change the method of searching in the past.

From the very beginning, Google developers realized that a new type of server setting is required to provide the fastest and most accurate results. However, most search engines use some large servers. when a load peak occurs, the speed may slow down; google uses a networked PC to quickly find the answer to each query. This innovation accelerates response time, increases scalability, and reduces costs. Since the birth of this technology, other companies have begun to follow suit, but Google continues to optimize its background technology to make it more effective.

The software behind Google's search technology can execute a series of synchronous computing in a twinkling of an eye. Traditional search engines rely heavily on the frequency when words appear on webpages. Google uses PageRank? Check the entire link structure of the network and determine which webpages are most important. A hypertext match analysis is executed to determine the webpage associated with the specific search. Google will only list the most relevant and reliable results at the beginning after combining the overall importance with the specific relevance of the query.

PageRank technology

PageRank will analyze an equation with more than 0.5 billion variables and 2 billion conditions to objectively determine the importance of web pages. PageRank interprets the link pointing to page B on page A as A vote for page B, rather than calculating the number of direct links. In this way, PageRank evaluates its importance based on the number of votes received by the web page.

PageRank will also consider the importance of each web page that sends a vote, that is, the voting of some web pages has a greater value, so the page that gives the link a greater value. Important webpages will get a higher PageRank and appear at the top of the search results. Google's technology uses comprehensive information on the Internet to determine the importance of web pages. Because there is no manual intervention or result manipulation, users always trust Google as an objective source of information that will not affect rankings due to payment.

Hypertext match analysis

Google's search engine also analyzes webpage content. However, it is not just a simple scan of the text in the webpage (the website publisher can perform this operation through the meta tag ), google technology can analyze all the content, fonts, branches, and precise positions of each word on a webpage. Google will also analyze the content of adjacent webpages to ensure that the returned results are most relevant to users' queries.

Lifecycle of Google queries

Google queries usually take less than half a second, but there are many different steps in this process before the results can be presented to the person who looks for the information.

Design and content guide

• The website should have a clear hierarchy and text links. Each webpage should be accessible through at least one static text link.
• Provides you with a site map that contains links to important parts of a website. If a site map contains too many links, you should divide the site map into multiple webpages.
• Limit the number of links on a specific webpage to a reasonable quantity.
• The website should be practical and informative, and the webpage text should be clear and accurate.
• Consider the words that the user will use to search for your webpage and make sure the text is indeed contained on the website.
• Try to use text instead of images to display important names, content, or links. Google capture tool cannot recognize the text contained in the image. If you must use an image for textual content, consider using the "ALT" attribute to add descriptive text.
• EnsureThe element and ALT attributes are descriptive and accurate. </Li>
• Check whether the link is damaged and make sure that the HTML format is correct.
• If you want to use a dynamic web page (that is, the URL contains "? "Character), please note that not every search engine information collection software can capture dynamic and static web pages. This helps shorten the parameter length and reduce the number of parameters.

Quality guide

These quality guides cover the most common forms of cheating or manipulation, and other misleading behaviors not listed here (for example, deceiving users by registering a well-known website in the wrong form ), google can still refuse it. Do not be lucky to think that Google will recognize a deception that is not listed on this page. As a website webmaster, rather than spending a lot of time looking for vulnerabilities to take advantage of it, it is better to maintain the basic principles as much as possible to bring users a better experience, so that the website is ranked higher.

Basic principles:

• Users rather than search engines should be taken into consideration when designing webpages. Do not spoof the user, or submit the content to the search engine and display it to the user. this is often called "disguise ".
• Do not resort to frauds to improve search engine rankings. An effective way to distinguish between right and wrong is: can you calmly explain what you do to your website with your competitor's website. Another useful test means is to ask: "can this help my users? If no search engine exists, will I still do this? "
• Do not participate in the URL scheme to improve your website ranking or PageRank. In particular, avoid links to prohibited websites or "evil neighbors" because your rankings are negatively affected by these links.
• Do not use unauthorized computer programs to submit webpages and check rankings.

Detailed Guide

• Do not use hidden text or links.
• Do not hide the real content or use fraudulent redirection methods.
• Do not send automatic queries to Google.
• Do not load webpages that use irrelevant keywords.
• Do not create multiple webpages, subdomains, or domains that contain a large number of duplicate content.
• Do not create fraudulent or install webpages with viruses, Trojan horses, or other harmful software.
• Do not create "portal pages" for search engines, or use other conventional methods with few or no original content such as affiliate plans.
• If your website participates in the affiliate program, make sure that your website can add value to it. Please provide unique and relevant content so that users have reason to visit your website first.

From: Google administrator tool. the content is king, and the external chain is king.

This article is available at http://www.nowamagic.net/librarys/veda/detail/475.