Mobile game video sharing practices-Piano masters and piano masters

Mobile game video sharing practices-Piano masters and piano masters
In 2015, the mobile game industry entered the peak period. Various types of mobile games emerged and the competition was fierce. The promotion and operation modes of games became particularly important. For mobile games, video recording is a brand new promotion method, and the built-in video social networking of mobile games will become a trend in the future.


Piano Guru is a music rhythm game. It has built-in the ShareREC mobile game recording and sharing function under Mob. It has recently completely updated the UI experience and seamlessly integrated the video sharing function, players can play the perfect piano music to play and sing, or you can play and sing! Currently, piano masters have uploaded more than 7000 videos, the video sharing rate exceeds 30%, and the reflux rate reaches 600%. The user activity and viscosity have been significantly improved, it also brings considerable traffic to user growth.


Taking piano masters as an example, we will analyze how to use mobile game video and video sharing tools to promote your games and achieve differentiated precision operations.


I. video viewing portal settings are obvious

The Video watching portal of the piano master is placed at the bottom of the home page. Open the software and you will see "My videos". Here you will see videos uploaded by all players.

This is very important. It helps players quickly learn how to play the game. Players can watch other people's videos and enjoy exciting competition, greatly improving player activity.

 

2. Video social relationships in the game

When watching videos in the "My videos" community, gamers can like and comment on each other. Each player can also set his/her account information, or view other players' information and videos, learn from each other.

The advantage of this is that it can extend the players' online enthusiasm to the offline, mobilize friends around them to play this game, and compete with each other, this further transforms the activity of the game into the driving force of communication.

 

Iii. Smooth video recording and sharing

 

This involves the design of the game recording node, that is, when to start recording, when to end, and when to watch and share videos. The design of the piano master is very simple. When a player plays a song, it starts to automatically record it. After the game ends, it stops recording and records the player's core game process. Then, the score transcript is displayed. players can play this level again, share videos, upload the moments to their own video space, and share them with friends. Both the UI and process experience are integrated and smooth.

Game process video-upload video-share video, the entire function is already an integral part of the game, but also cultivate the players' habits.

 

(Score) (upload video and share)

4. Sharing and promotion to stimulate downloads

 

Taking the most active circle of friends as an example, after a small Editor shares a video, a friend immediately clicks the "Download Now" button on the watch page, you can directly guide curious or interested friends to download the trial. This kind of word-of-mouth promotion is a free and best-performing promotion method. The promotion conversion rate of game videos can reach more than 20%.

(Share with your friends)

(Download now and jump to AppStore)

After the piano master embedded the video shared by the ShareREC mobile game, the operation of the game video was very successful. This novel promotion method will surely become one of the important channels for mobile games to get users, saving a lot of operation and promotion costs for mobile games. ShareREC and piano masters set a precedent for the exploration of the mobile game industry. Piano masters will surely become the classic of the mobile game video industry.

 

Currently, ShareREC supports iOS and Android versions. It is compatible with Unity3D, Cocos2D, and its own engine. Mobile game developers may wish to access ShareREC for actual operations without waiting in the queue and download the SDK by themselves. The entry is rec.mob.com.

 

Mob will continue to provide developers with more interesting development tools and free technical support and operation services, making development easier.