Many people began to write articles to promote themselves or products, but I recently found that the dissemination of articles is very limited, and if a good article is not well spread, it is difficult for me to present the strength of intention distribution.
Many people began to write articles to promote themselves or products, but I recently found that the dissemination of articles is very limited, and if a good article is not well spread, it is very difficult to present a good impression of the spread of intentions. I believe that many personal webmasters lack a communication awareness and platform when publishing articles, followed by some precautions during the dissemination process, today, I will share my practical cases on the dissemination of practical articles and give them a reference.
The dissemination of articles can be divided into several major parts: 1. planning proposition; 2. writing articles; 3. selecting platforms; 3. guiding dissemination. In the process of writing, many personal Webmasters only focus on writing, writing when they think of anything, or writing when they have something in their hearts. Such an article may not have a large audience, for example, I wrote this article to solve the problem of article dissemination. the reason why I published and contributed to the webmaster's website is that many articles were written on this platform, which virtually increased the audience and dissemination of the article, next I will share my ideas on the dissemination of articles.
I. column
I believe that many people will have their own columns, whether well-known or unknown. The value of these columns lies in the ability to effectively demonstrate personal strength and brand reputation, many people have previously talked with the author about the link added to the column writing. for personal columns, try to publish some articles that reflect their own strength and many articles on the public, this is of some value to individual brands and businesses. Usually, some excellent articles are published either selectively or in whole during the release, this column attracts businesses and Bole invites you to activate some of the more difficult and well-known columns. at the same time, you can also meet more people and expand your network of contacts.
2. Networking
Network communication is the most talked about in the webmaster group. why do personal webmasters need to constantly expand their network connections, how to make good use of these network resources for cooperation is a question that individual webmasters need to think about now, and publishing an article is the best cooperation. for example, if we write an article, most webmasters have independent blogs or the columns mentioned above to repost them. the work done by these network resources is different, so the user audience will be different, therefore, when publishing, it is easy to expand your own networking or fan circles. this can only be achieved after the combination, which is mainly published through blogs or Weibo.
3. media
The dissemination of an article cannot be achieved only by the individual's ability. some media resources have to be used, and most of the media resources are authoritative. of course, the market for the release of soft paper is gradually evolving, this is naturally indispensable, and after the media has helped reprint, some other small websites will also be reposted, or the media features authority and wider audience, for the article, in the Internet with such a large amount of information, the exposure rate is very important. for example, if you observe Xiaomi mobile phones and Lei Jun, their articles have been posted on the Baidu News homepage almost since then, this is the value of media communication, and such exposure is indeed a choice for brands. to address this, you can write hot event comments or industry-oriented articles and meet the needs of media affairs, make it reprinted or directly paid for release.
IV. Automatic
Active dissemination refers to the reproduction of an article that the user thinks is valuable, so that the audience of this article can be wider. To this extent, the value of this article is very high, or published on websites collected by others to allow others to repost on their own initiative. this is an advantage of article dissemination, but the quality of these websites is generally not very high. if published through this column, it is estimated that there will be media reprinting. this is also an automatic reprinting, and the reposted articles need to be interesting, and the other is the value of the articles themselves, many of them are willing to share the information because the Internet information platform is boring.