Selection and rational distribution of website keywords

The selection of website keywords is a key thing for seo, because the selection of keywords has a great impact on the difficulty of your website optimization, and can directly affect the ranking of your website, therefore, the keywords of the website must be thoroughly analyzed.

The selection of website keywords is a key thing for seo, because the selection of keywords has a great impact on the difficulty of your website optimization, and can directly affect the ranking of your website, therefore, the keywords of the website must be thoroughly analyzed before determining which one to use. After the keywords are selected, they should also be reasonably distributed. Otherwise, they will not be able to achieve the desired results, which will increase the difficulty of optimization or make the optimization impossible. Today we will share with you the selection and reasonable distribution of keywords.

Selection of website Keywords:

It is best to determine the key words first, followed by the long tail keywords, because this can easily derive some long tail keywords, you can make a table, sort these keywords in the order of the primary and secondary, which will also benefit the rational layout of the subsequent keywords. Of course, you just need to select the Long Tail Keyword first, so I can't, a person is a style of work.

The simplest method for selecting website keywords is Baidu's related search and Baidu's drop-down box, as well as some professional keyword tracing tools, which should be familiar to everyone, this is the simplest and most commonly used method. Another method is to have a function in Baidu's bidding backend to obtain keywords. the quality of those keywords is also very good.

The selection of keywords is not just a few of the above methods. the above method is only a preliminary selection, and further analysis is required after the selection. For example, if you select a keyword, which is not very competitive and optimized, but few users search for the word, it is of no value if you make the word, because this word will not bring you a target customer, you must analyze it. of course, I am relatively speaking, just for example, this word can also be used, it depends on the page on which you have distributed it. this is the keyword distribution. let's talk about it later.

There are three simple methods to analyze keywords. The first is to look at the results of Baidu, the second is to see if there is any bid, and the third is to look at the Baidu Index. The more results Baidu has, the better. if it reaches tens of millions, I suggest you think carefully, because such words are difficult. If the bidding price can reach more than four, it indicates that this word is necessary and valuable. The Baidu index should be based on the data of one week. if the data of one day is a little inaccurate, the time of one month is too long, and the analysis of stages is not very good.

Another way to select keywords is to refer to the competitor's keywords. In general, the selection of keywords for the opponents with better ranking is analyzed, so there is no need to worry about quality. However, it is better to analyze it by yourself after reference, because it depends on yourself and some situations at the time. you must have your own subjective consciousness.

Reasonable distribution of keywords:

After the keyword is selected, it is not necessary to fill it in. they must be reasonably distributed to maximize the effect.

Keywords are mainly used once. if you create a keyword table that is sorted by primary and secondary when selecting keywords, it is much easier. If you do not do this, we recommend that you do it first, because this will not only facilitate the rational layout of keywords, but also benefit your future optimization work.

In general, the keywords added to the homepage are the most important keywords, that is, the short-tailed word. The homepage has the highest weight, which is more advantageous for the optimization of rankings in the future. The second is the navigation page, which is a long tail keyword that is a little bit longer than the main time, followed by the column page, and finally the article page. If you make such a table when selecting keywords, it will be too simple and it will not be difficult at all. just fill it in order. Now I know the benefits of that table. Don't worry about it for a while. In fact, sometimes it's just a matter of time to stop it.

The above is just a general situation. if the website industry you are doing is very competitive and the key words are very difficult to do, you can give up the key words decisively, make some good long tail keywords, which can also bring you a lot of target customers. You think, they use articles or column pages to optimize these long-tail keywords, and you use the website homepage for optimization, after a while, most websites certainly won't be able to use keywords with long tails, so this is a wise choice. I would rather have a smaller effect than I would have.

After these steps are completed, optimization is left. the optimization method will be discussed later.