The secrets of online stores over the past decade are hard to say or say.

What I want to say today is something you have never heard or even don't believe, but it is absolutely true and meets the actual situation of most people, especially when large sellers see it, they will surely feel it. Here is a small request,

What I want to say today is something you have never heard or even don't believe, but it is absolutely true and meets the actual situation of most people, especially when large sellers see it, they will surely feel it. I would like to make a small request here. if I believe that what I am talking about is true, I am a friend with a certain degree of truth. please reply after reading the post. it is a consolation for me to work hard on the code.

Online stores seem simple, but they are actually complicated. It is as simple as one person can complete all the work part-time, but your daily/ticket volume is normally less than 10 orders.

The complexity is that a team of hundreds of people is working hard every hour, and the team is really not enough. However, your daily/ticket volume is generally more than 3000 orders.

Many so-called experts talk about traffic analysis and a series of data analysis and terminology. But you have never thought about it. people work in teams, with a clear division of labor and fine-grained operations. If you are still a part-time manager or a single person, I beg you, don't look at the ways that affect your thinking, because there is no need, and you cannot study it again. Many so-called experts write a long article to tell you what operation methods and what tools are shortcuts. Here, I also tell you that there are no shortcuts to the true operation of online stores: [do it right away, fall, get up, think again, and then do it right away .] (Let's explain this sentence later)

Event Analysis case

Some people say that online stores should have credibility and earn profits if their credibility is high. this is an absolute misunderstanding. I once had such an example. a friend transferred from another person's hand to a two-Crown store. he chose to become the first online shopping class, women's wear, and nine people from the team started to work, the collapse was officially announced one day after five months. I have summarized the following reasons:

First, the stores that have been transferred are food products. although there are also 100% million real transactions, the customers who have accumulated long-term accumulation are food-related customers, this group of customers will not buy your clothing store account. for the original customers, this store is a new store.

Second, the team's salary, operation costs, and backlog of inventory funds are too large. because the initial operation is not good, it is better to think that the team is not working well, the pressure on all aspects of funds is too high, and there is no progress. Funds cannot keep up.

Third, there is no accumulation of customers, no explosion points, no sales, from full morale, to fear. The mentality is lost. Of course there are more details, but the three main reasons are fatal. This makes me understand that credit is not equal to all, but credit is not equal to death.

How to pay attention to credibility

Many sellers choose to compromise and maintain praise for the purpose, even if the loss of a few yuan does not matter. But friends, do you know? Currently, the most undesirable professional negative reviewers on the Internet are familiar with your ideas. Yes, there are many small problems. we would rather save money and avoid disaster. But when you encounter something that doesn't fully understand online shopping rules, or something that violates common sense or people, remember, you must be brave enough to lose a high praise and switch back to more orders. Smart people will use misfortune to find opportunities. Unintelligent people will be heartbroken. (If you write a good post using negative feedback, you will receive more .)

For marketing and tool software

What is marketing? There are two general answers. new users will tell me how to promote them and use every means to promote them. Laruence thinks that marketing is successful marketing by taking advantage of the least resources and achieving the expected results. In fact, they are all right. here we will not go over the official language of the book. What are the true online marketing experts?

You know about the minor monthly event. In fact, this is the real hypes. We have also seen Durex's weibo marketing, as well as a variety of online celebrities who have seen each other before. these events have something in common. Either use the hotspot detonation scheme or use the scheme to detonate the hotspot. For example, I would like to write a microblog. everyone has it. how can I write it?

For example, if I want to recommend a lady's underwear, I need to check the latest and most popular chest-related events, because underwear is related to chest cutting. Recently, I'm not saying that XXX is under fierce deformation. Okay, let's send a microblog, briefly describe the event process, attach images or videos to make it better, and then come to the end with this sentence, it is said that even if there is a genuine deformation of the underwear, it will not be seen in the Web site. I believe that this simplest method is more effective than simply recommending how our underwear works, what functions, and what fabrics it uses.

Tools? There are hundreds of tools and software that you can choose from. if you already have three or more customer service personnel, when there is a conflict in wage performance, and when you find that you cannot assess their performance, you will find software for multi-customer service performance appraisal. What I want to talk about is simple. let it go and let it go. Don't waste money. you 'd better get a new product and don't waste money on it. What is needed, what to find, and what the development of facts will tell you what you need.

How to make your career bigger

[Think, do it right away, fall, get up, think again, and then do it right away ]. Now let's explain this in detail. Many people think that large sellers can get the goods at a lower price because they have the strength to sell the goods at a lower price than ours. In addition, the inventory is large, there are many people, and they can go to activities, for a single volume.

Friends, don't forget that none of us are online sellers. And I tell you, even if you want to give you a chance to buy a group, do you dare to do it? do you have that strength? three thousand orders a day? do you think you did it? I clearly tell you that you can't do it alone, even if you call your mom and dad, uncle and aunt, aunt, and nephew to help you. First, how do you make a list?

Even if you have a printer, no one would think that even a few hundred or even a few hundred thousand can buy 1000 or 2000 million printers a day, right? It's a professional Beast Machine, huh, huh, and there's a packaging problem. let's assume that you have the best package, and it's okay to pack it to the courier bag. could you tell me, several of your family's old and small are professional package items. many people pack the two-year package, which is simply terrible.

I will tell you that the package is the first experience for customers to shop. the moment they get the package, it is the first feeling of your product. I believe that at least of the negative comments are poor because the package is ugly, or a negative comment from a garbage bag. In a word, without real operation experience, you and I cannot buy or perform large-scale activities.

Let's start with the topic. no one opens a shop and it's a big seller. Large sellers are all accumulated over the years. Who have sold insurance, Amway, or even Sales, give them a hand? You must understand the sales principles that result in qualitative changes. Why is there an explosion in sales without customer accumulation ??? Can customers accumulate during activities in a short time ?? Wrong. the activity is not about accumulating customers, but about gathering popularity. After the activity, your store immediately becomes calm, and even the amount of orders is not as good as before. people who have been in the activity feel it. So what do large sellers do? They use the system's customer shopping experience, customer return visits, associated sales during the activity, and finally use the opportunity for promotion. These cannot be learned, financial resources, manpower, and subsequent workloads are not what small sellers can do.

Someone is angry. after talking for a long time, how can we make our career bigger? please calm down and read this sentence again: dare to think, do it right away, fall down, get up, and think again, do it now. Stick to it, lay the foundation for the off-season, accumulate customer groups, make profits during the peak season, and stabilize customer groups. No store has had a three-year development. even if it is ** shipping, it has launched a big activity, which was originally based on the company. after the activity is successfully completed, it will become a bottleneck. Remember, activities are not accumulation, but aggregation. If you want to develop your own business, you can think about it and do it as soon as you think about it. If it fails, you can admit it and sum up your experience, think about it, and then do it immediately. It's important now. why, when you finish the seminar with a group of people, others have already taken the lead.

This is the end of the article. let's share it first. if you think it is good, you can continue to refine it. Thank you for your patience.