Website Optimization: keyword acquisition channels and selection strategies

Baidu weight query word Library Network website monitoring server monitoring SEO monitoring the content of today's lecture mainly includes: a basic method for obtaining keywords, including keyword research, what is its significance? At the same time, we should learn how to get me

Baidu weight query dictionary Network website monitoring server monitoring SEO monitoring

The content of today's lecture mainly includes: a basic method for obtaining keywords, including the significance of keyword research? At the same time, we need to know how to obtain the keywords of our competitors and use some of our search engines, which may be webpage or some of our desktop software. how can we grasp these keywords? In the end, we will share a small case and let everyone know what the overall idea of keyword research is?

First, let's look at a basic method for obtaining Keywords:

To put it bluntly, retrieving keywords mainly comes from three sources: our search engine and a search page for a basic webpage. Using some commands to find these keywords, which includes the second website from which we analyze our competitors. what is their keyword layout? What is a strategy that includes key words for distributed deployment during optimization? The third part mainly comes from analyzing the keyword data of our website's own website, its own website or the website you see, using these statistical tools, you can log on to a website under our control more clearly with such a change in traffic, including the words from which the keywords are clearly displayed.

Of course, you should know that keyword mining or retrieval is actually a physical activity, which is very tiring, so it won't tell you how many thousands of words you must prepare, it depends on your situation! What is the scope that you can accept? Of course, the larger the word sample size will actually increase the number of keywords in the work of keyword research in the future. However, it will benefit from a very good number in the entire keyword sample, because you are analyzing a large volume or filtering it with a higher accuracy. First of all, we need to know that at present, we can find our keywords from these three major resources!

The first way to get keywords is to search manually. of course, the execution is limited. sometimes we need to use some conventional tools. if we want to get keywords on the search engine itself, we mainly use: for example, Jinhua Keyword Tool, Keyword Tool for word search, baidu or google official keyword, a bidding tool, and so on can all be used, and keywords can be obtained on competitor websites. It mainly comes from the keywords section of its Meta tag in each page, including some open and free website statistical tools, including iSite, chinaz, etc, these tools can also help us analyze some of the keywords deployed on a certain page or column of a website.

Of course, the topic keyword system is mainly used to look at a layout of the competitor's overall website. how does the entire pipeline work from its category page including its product page? Of course, we need to analyze the behavior of the users we access. In terms of statistical tools, Google Analytics is the most widely used tool. the GA has a relatively large amount of data, and its latitude and usage are relatively simple, therefore, a lot of useful data can be captured in GA. If CNZZ includes Baidu statistics, I can also use these two tools, which are also commonly used in actual use.

Next, we need to know the keyword research. Finally, we need to know the significance of the research.?

If you do not know the meaning of keyword research, it is meaningless to simply YY, so it must have a commercial purpose. Because when we do all the SEO work, we usually know that although the flow of SEO is free, SEO is better than SEM, the perimeter of the effect or the possibility of the effect will be relatively low, so we must find or make keywords suitable for our website.

Of course, in the process of making keywords, we can't say that we are doing anything Infinitely. First, you didn't have the energy to do this. Second, it is not realistic to say that you are doing anything infinitely. So first, even though your sample size may be relatively large during keyword processing, however, we must use the keyword research to filter out these better keywords that we call gold keywords. these keywords can bring you real benefits. Therefore, for such keywords, it is filtered out through the research of the keywords in the intermediate step. The reason for choosing the appropriate keywords is very simple. the first ranking of the natural results we have mentioned is a slow process, therefore, if you select the wrong word, the cost of your trial and error is very high, because for example, if you have made one hundred words, it is not the most suitable for you or it is not very suitable for you at this stage, then you have spent a lot of labor cost, the cost of external links, including the mentality you desire to do SEO. if you don't do it, the cost of your trial and error is very high. Second, in fact, the success of making a lot of keywords is relatively low. it is better for us to launch a bunch of high-value gold words, it is more effective to make such a small pile of gold words. Of course, from the many keywords we have obtained, if we want to filter out the gold keywords suitable for our website, we must use methods and methods. we will also discuss them later. The last one is that we must determine our direction and goal, because if you have made these keywords, we will make these words if you just look at some data, if you do not have a marketing plan as a whole, the words that you finally make may be used but will not bring you any effect. this is also possible.