Website optimization methods

Recently, I have seen many new webmasters share a lot of opinions on how to optimize my website. I have also Baidu, and I have seen answers from some top Webmasters, however, they are all general statements, because it is a big problem to check this type of problem.

Recently, I have seen many new webmasters share a lot of opinions on how to optimize my website. I have also Baidu, and I have seen answers from some top Webmasters, however, they are all general statements, because most of these problems are new webmasters, so some general statements may not be too clear for many webmasters, but they still do not feel like they can't start, then, let me explain to some new Webmasters how to optimize the website? What exactly do I need to optimize my website?

First, website optimization is divided into off-site optimization and on-site optimization. The small editor advocates that all webmasters use white hat seo and never use black hat seo for keyword ranking, do not give up the long-term development of website value for some small benefits. The small editor declares here that the following is a white hat seo method, so if you want to quickly improve the ranking or want to go to the homepage within a few days, don't continue reading it, I 've been ranked by K for a period of time, which is not worth the candle and meaningless. In addition, it takes a longer time to restore the website. next I will go to the topic.

I. intra-site optimization

1. Functions of intra-site optimization:

The main benefit of intra-site optimization is to enable the internal pages of your website to be better indexed by the search engine, to be more friendly to the search engine, and to promote rankings, the search engine is friendly to you, and the website's weight will gradually increase. the spider will depend more on your website, and the crawling frequency and website snapshot updates will also increase and speed up.

2. specific site optimization requirements include:

Modification and adjustment of the three major RMB tags (emphasizing and supplementing the key content of the website), robots file writing (the first file crawlers crawl), and sitemap. add xml files (website maps must be available, and software can be generated on the internet, just click Baidu ), removal of dead links in the site (which has a great impact on search engine indexing), layout of keywords on the entire site, and addition of the friend chain module (one day is better, do not exceed two), image optimization (TAG), long tail word screening and layout, url standardization, code de-noise, text optimization, navigation optimization, updates of intra-site articles (4 original articles per day) and so on. These are some of the content optimized on the site, because the specific mini-editor does not know what the webmaster's website looks like, therefore, I cannot answer the question in detail. I just listed some specific parts of the website that need to be optimized. you can adjust them based on your own website, the modification method for each place can be Baidu, which is available on the Internet.

II. off-site optimization

1. Functions of off-site optimization:

I think many Webmasters know this. the advantage of off-site optimization is that it can increase the weight of the website. because others are certain about your website, PR will also increase, which is also good for ranking, it also plays a role in promoting the indexing of websites (because your articles are indexed by Baidu, when crawlers crawl your articles, they will follow the links in your articles to enter your site ).

2. content of off-site optimization:

Outside-site optimization is nothing more than the release of external links. However, it must be emphasized that some spam links cannot be released, which will only cause your website to be slowly destroyed and outweighs the loss. The quality of external links is very important, and the quantity must also be available. However, this requires time to accumulate and must not be released in a short time. External links can be published on all platforms where posts, forums, news sources, and microblogs can be published, provided that your articles are indexed by Baidu (only your articles are indexed, in fact, I have seen many webmasters say that every day you can send as much as you can, and I will tell new webmasters to never do this, it will be judged as cheating by the search engine, because no matter what the search engine requires is a natural connection, it cannot be exaggerated during optimization, as long as seven articles are needed every day, publishing on different forums or blogs requires different content (never once an article is published everywhere), which will be better indexed by Baidu. of course, if it is an enterprise, it can be increased accordingly, but it does not need to be too much. It should not be judged as a black hat seo by search engines. it should be included in the scope of cheating websites. The most important thing is originality and perseverance.

The above is a small editor's understanding and method of some white hat seo websites. I hope that the majority of new webmasters can recognize the specific areas to be optimized for website optimization and some things worth attention, seo is a boring job, but as long as you follow the method described in the small Editor to persevere, Baidu Index is not a very high keyword and will be able to rank it in around January, if the Baidu index is slightly higher, it will not be more than three months before it can be ranked on the homepage.

Many officials have stressed that website optimization should not be over-optimized. in this case, the webmaster must remember that they do not need too much work in a day and will also get good results, however, when the premise is done, it must be natural. some may launch a large number of external links for website optimization, but the return is very small. Therefore, for the long-term development of the website, here, Xiao Bian advocates the use of white hat seo.

The above is written on a temporary basis because I saw a question asked by a webmaster in the forum just now, so there may be some places to access, but there will be no errors in general. I hope you can give me some advice.