2013, the electric business Big Guy's PK battle

After the 2012 electricity business integration, as well as the capital to the electric business investment concept to the self hematopoiesis ability, 2013 for the electric business, the pursuit of profit and occupy the top three of the competition will become the industry theme. Under this theme, the electric business of the big guys mentality is different: Jindong in the "Rush", MA play "dive", Liu meaning "repair", aged looking for "change", Huang Guangyu to "close", "Jack" hidden "Pa". And the recent Su Ning, Gome and so on has initiated the ego revolution, as well as the Beijing-East financing preparation grain, all is the industry ecology behind.

Suning to "Rush" February 20, Suning appliances (002024, shares bar) announced that the company intends to change its name to Suningyun Group Co., Ltd. The meeting of the Board of Directors has passed the decision renaming, the company's business scope will also increase domestic express business.

In the current electric commercial scramble for the industry's top three competition, Suning Suning easy to buy in an awkward position, is a typical catch-up role.

Electric business people analysis, although suning easy to purchase business category has surpassed Jingdong, but its model and Tencent, Beijing East, etc. quite identical, the future of Su Ning will face innovation, integration of the double difficulties.

The so-called "Suningyun business" model, based on the Jindong during the two sessions of the 2012 "Wal-Mart + Amazon" model. Jindong said that the cloud service is suning in recent years has been adhering to provide consumers with services, and business is what Suning has been doing over the past more than 20 years, the two can be summed up in the Internet under the influence of Suning future business model and development direction.

The adjustment highlights the Su Ning's desire to integrate line resources under the huge ambition, Zhang in the Near East development of the mood is eager to buy. Home appliance industry expert Liu Buzhong that, through the cloud business strategy, Zhang near the line under the "walking", it is possible to achieve line under all. But the capital market personage is worried, Su ning on one hand must take into account the entity store expands capital demand, on the other hand also must take into account more than tens of billions of dollars of logistics construction capital investment, estimated will affect the actual revenue.

Gome, which has become a real laggard in the scramble for electricity, is seeking breakthroughs through its own revolution.

At the end of 2012, Gome announced a number of new strategies, including integrated offline stores, which are expected to close all Gome stores in March this year.

At present, Gome's two major electric platform (Gome Online Mall, Bowser Network) has been integrated to achieve the background of unified management and resource sharing. After integration, Gome Online mall officially changed its name to "Gome online", positioning in the business as a trans-category comprehensive electrical business shopping site, while Bowser is mainly responsible for platform operations. Gome Line under the complementary development, and finally formed a profit structure in line with their respective costs.

After the integration of Gome online in the internal communication efficiency will be greatly improved, while improving service efficiency, but want to go beyond the possibility of Su Ning is not. Suning is stronger than Gome's determination to do electricity, and layout faster. However, the most important thing is not blindly chasing, but to have long-term planning and development rhythm, around their own advantages of innovation services.

Beijing East Italy to "repair" 2012, the rapid expansion of the Beijing-east, turnover from 2011 to 21 billion yuan to 60 billion yuan in 2012. 2013, Jingdong strategy is "self-cultivation". The year of the snake, Jingdong Mall harvested a new round of about 700 million U.S. dollars (about 4.4 billion yuan) of common equity financing. After the completion of 700 million U.S. dollars in financing, Jingdong current into the sprint IPO, retreat for its "self-cultivation" strategy to reserve fodder.

Liu said, "Self-cultivation" is not "Hugh", not stop the meaning, also does not mean that performance growth will slow. "Our practice is to solve the problems accumulated in the past through this year's efforts."

And the so-called "foster" refers to the Beijing-East strategic business of continuous investment; the so-called "health" refers to the Beijing-East plan in the entire value chain and supply chain services to expand, such as in the data field, the financial sector, the emergence of new business, the so-called "interest" is to turn off the business of no future.

Liu said that the Beijing east in 2010 began to prepare pop open platform business, the future of Beijing East will play a platform for electricity, and even become a completely different platform with Alibaba. "The Future of commercial competition is necessarily a platform war." "Jingdong Mall's goal is not to achieve short-term profits, but the web, logistics, information systems, financial platform business are made a platform."

Beijing East Adjustment strategy, or to meet Su Ning, gome "big retail" integration impact. Once the transformation of Suning is successful, its huge resource integration is conceivable to the impact of Beijing and east.　2013, Jingdong again faced the crossroads of transformation. Daily economic News (blog, Weibo)