Chuan Huang or brewing the sale of electric platform Bowser executives said they did not know

Yesterday, the reporter from close to Gome's http://www.aliyun.com/zixun/aggregation/18501.html "> Sources learned that Wong Kwong Yu on the platform of the electric business, especially" direct "electric platform Gome Online mall high Hopes," Clarified the important position of Gome online mall. However, with the Gome online mall in stark contrast, Gome's acquisition of the electric business platform-Bowser shopping Network may be sold, Gome's current implementation of the "dual brand" strategy or will be abandoned. Bowser vice president Pengliang in response to this newspaper, he himself "no information in this regard."

Recently, media sources said that Mr Huang had just won a 10-month court sentence. Lawyers have analyzed that, if the 14 sentence in accordance with the maximum commutation, Wong Kwong Yu only sit for 7 years, perhaps 3 years later, Wong Kwong Yu will be able to come to light.

But for Mr Huang, in the fast-changing home appliances market, can not miss any integration and development opportunities, "the fierce competition in the home appliance market, the United States has left a lot of opportunities for rivals," said the industry watchers do not want to be named. And from the recent indications, the yellow family this year obviously increased the power of the integration of the platform.

Prior to the uproar over the price of electricity dealers, there is news that Huang Guangyu directly inspired Gome to participate in it. In the electricity business price war, the United States in the face of the Beijing-East challenge of the response, in line with the strong style of the expansion of the Gome and Huang Guangyu has always been the idea of business, Gome is under the leadership of Mr. Huang Guangyu explicitly instructed Gome Online mall to the retail market pattern of the wholesale shuffle.

People familiar with the situation yesterday is an exclusive to our correspondent revealed that Huang Guangyu's "direct" power platform Gome Online Mall placed Great expectations, "clear the important status of the Gome online mall." Perhaps in Huang's eyes, only Gome online mall is the pure Gome platform, "even in the internal instructions, on the electric business development strategy, Huang boss only mention Gome online mall."

Gome's President Wang Junzhou earlier also pointed out that the Gome Online mall as the United States and the brand of the only retailer, is also gome electric power of the bridgehead, strategic significance is extremely important. According to Gome Online mall public relations director Yuliang introduced, Gome Online mall has now become one of the front-line electric business camp, is the daily average UV (independent visitors) Super 2 million, with up to tens of billions of year sales capacity of the comprehensive network platform.

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"Dual brand" strategy or change

Gome in the official caliber of the platform's strategy has been a "double brand" strategy-in addition to Gome Online mall, Gome acquisition of the Bowser shopping network in the Gome electric business platform plays an important influence. But sources close to Gome said Gome's "dual-brand" strategy or change, "should not be internal integration, there is a possibility of selling," the source said, the sale of Gome "also does not suffer", after all, now Bowser price must be much larger than the acquisition price.

Bowser, vice president of Pengliang, responded yesterday by saying that he himself "had no information on this". According to Pengliang introduced, Bowser this year is expected to sprint 6 billion yuan sales scale. Bowser 2011 sales of 2.1 billion yuan. Bowser is the predecessor of the Century Electrical network, November 2010, Gome announced that Gome spent 48 million yuan holding Bowser 80% shares.

Electric Business analyst Ruzenwang that Gome Online mall and Bowser Network is currently using a supply chain, at the same time the operation of two of the import of the significance of a small, there will be a competitive relationship, "if run at the same time, you can consider a difference in positioning; If you want to integrate two platforms, How to integrate Bowser network and its team into the Gome system is the problem that Gome faces. ”

And recently, Gome Online mall backstage system and offline member data docking test has been completed, this also means that all the members of the Gome line all official access to its electric platform Gome Online Mall data center, "so the core of the work is not related to Bowser, you can see Huang's attitude to the bowser."

Husulai action Beyond ordinary imagination, this June, Huang Guangyu through its gome company to spend 90.09 million Hong Kong dollars (about 73.33 million yuan) to win the Bowser network and new Rui Mei (operating "gome Online Mall") Two home appliances sales 40% of the equity. This share transfer, also reflects Huang's "absolute holding power" attention.

Now the difficulty is, who will take the bowser? Because, at present in the field of electrical business, with the power of the enterprise is not many.