Data show 2014 year in the first half of the refrigerator online sales cumulative 1.641 million units, an increase of 74.7%

Absrtact: August 6 News, billion power network was informed that the recent home Appliances Advisory Body Allwin Advisory issued 2014 first half of the refrigerator industry data. Data show that the first half of 2014 refrigerator online sales accumulated 1.641 million units, an increase of 74.7%, accounting for the entire market 9.1%.

August 6 News, billion power network learned that the days before the advisory body of household Electrical Appliances Allwin Advisory issued 2014 first half of the refrigerator industry data. Data show that the first half of 2014 refrigerator online sales accumulated 1.641 million units, an increase of 74.7%, accounting for the entire market 9.1%.

Allwin Consulting said that in recent years, the number of online users continued to grow, the refrigerator product permeability continues to improve, the future still has a larger growth space. From the platform sales data, the refrigerator in jingdong sales accounted for more than half of the share. BEIJING-East relies on the alliance and the listing of Tencent, retail share growth of 3.7% year-on-year.

Day Cat Mall sales accounted for 23.2%, ranked second, an increase of 4.3%. Gome Online and Suning easy to buy two platform sales and ranked third, sales accounted for up to 17%. And Xun in Beijing and east after the merger, the share of rapid contraction, sales accounted for only 2.3%, down 2.9% year-on-year.

By comparing the retail volume of 10 refrigerator brands and retailing, we know that the domestic mainstream brand is significantly higher than the foreign brand, among which Haier, Omar and Beauty are ranked in the top three of the 10 brands. In addition, the two doors, three-door refrigerator products are still mainstream, three, the proportion of open door to increase significantly, the trend of the product connector upward. Similar to the line, the proportion of large volume products is higher.

In the concern of the price, the online market is still mainly low-end products, but the price segment has moved upward trend, especially the 3500-3999 yuan price segment growth is obvious. Line under the mainstream price segment product convergence, but by the high-end ratio slightly lower impact, line online under the high end product differences.