Electric Business Suicide Squad happy and worry: Enterprise heart profit but helpless to burn money

Who is the "death squads" in the Electrical and commercial Chaos Bureau?

In the capital of the supremacy of the electricity market, repeatedly price war did not let the warring enterprises, these enterprises instead of "low profit, difficult to make money" into the dilemma of development. But even so, the reporter investigation found that there are still a lot of electric business enterprises with the killer to try to like "death squads" as the same as the killing into the electricity business chaos.

New mode: b2c++ service Provider

Death squads: Day product net

Weapons: Front of the cat senior executives + all kinds of electrical business team staff

August 21 On-line Day product net, although from the page looks like with only goods and so on brand discount type electric quotient difference is not big, but its CEO Big Bear revealed, the day product net is not pure purchase and sale type, but the current relatively rare "associates" mode.

According to the Big Bear Introduction, the day goods net of the way there are three kinds of goods. "First, with the brand of direct cooperation, there are some purchase and sale; The second is the cooperation with the channel, with large-scale agents, brand dealers to carry out the type of cooperation; third, the user orders first, then the mall to pick up goods, delivery. ”

In addition, the day product network is another business, for the brand to enter the day cat, QQ network shopping, Jingdong Mall and other platforms to provide services, including warehousing systems, IT systems and docking platforms and so on. Similar to what is now being done in a turbulent "on behalf of operations." Earlier, the domestic well-known generation of operating enterprises Ruijin Lin CEO Anshui told our correspondent, although the electric dealers in the huge losses, but the profits of the Swiss Jinlin reached more than 8 million yuan. In the past six months, a shop, Mai Lin also began to cut into the operating business.

As a newly-launched business, the quality of day products network operation can not be known, but they also have a unique advantage. According to the reporter understands, the day product Net founder and the CEO Big Bear once served in the day cat, the original team's more than 60 staff also mostly comes from Taobao, Fank and the new egg net and so on scale type electric business enterprise. This means that the day product network on each platform is not familiar to other enterprises comparable.

New type: "Quality electric Shanglanhai" vertical Electric Dealer

Death squads: Tai Po Net

Weapon: Bowser founder + textile expert

August 28, Bowser Net founder and the original CEO Zhiquan announced that he from the Bowser network after nearly half a year "Xianyunyehe" the day declared the end, a brand-new home textile type electric merchant Big Park Net officially on-line.

Unlike the bowser net, Zhiquan did not create a platform. This is similar to the idea of the previous Bi Sheng CEO. From the supplier to "Move the box" to the brand, Zhiquan began to focus on the competition environment of the electric business relatively loose home textile products. Abandon the platform to do the brand, in Zhiquan view, this is due to the previous experience to see too much "homogenization of serious, self-inflicted price competition is destroying the investment value of the industry."

In the introduction, the network is defined as a "design-manufacturing-Retail integrated brand product provider." In the industry, one of the biggest problems that puzzles the vertical electric power quotient is that its products "can't scratch the itch of the user", that is, the professional degree is deficient, it is difficult to form the characteristic. The countermeasure of the big net is, let oneself become profession expert. In addition to having rich experience in the operation of Zhiquan, the company's product planning and quality control by the home textile industry experts Shong Yong.

Although the high gross profit margin, competitive environment is relatively loose, but the problem is that high-end vertical electric operators can cultivate a cohesive user base, so that its relatively small customers support the normal operation of the enterprise. At present, it seems that the domestic enterprises with this strength is still rare.

New Idea: Save the retail business with mobile phone

Death squads: Fun stroll, shop treasure

Weapon: "O2O" + Shopping Service

Previously said "O2O" mode, we will always think of group buying, but buy "online payment, the line to take goods" model, is still the customer's money bag stay online, in the "online to OFFLINE" process, "online" has always been in the leading position. But along with the interesting stroll, the shop treasure and so on "the shopping application" the gradual popularization, the mobile terminal to the entity retailer's help and the cooperation further manifests.

In the past "11" Golden Week, many department stores actually feel the unprecedented pressure. On the one hand, the 8-day holiday allows more people to choose to travel, so that less popular shopping malls; On the other hand, online retailing is also announcing its impact on the physical retailing industry with its ever-refreshing sales. Under such background, the shopping service software is regarded as the online extension of the physical retailer's marketing by many people in the industry. Some people in the industry said that although such shopping services software on the surface is the use of registration points, concessions and other methods for the entity shop to increase people, but from a deeper level of significance, it was difficult to use the results of customer sampling analysis of the data can be more easily and accurately through digital means to obtain.

New concept: Traditional department store electric dealer seeks breakthrough

Death squads: Wangfujing electric business, New World electric Business

Weapons: Traditional retail giants + loose capital chains

Since the establishment of the company last October, to finalize the online mall at the end of the line, Wangfujing Electric Business Project preparatory period far longer than the same level of enterprise, which also reflects the physical department stores to do electrical business difficulties. Wangfujing department store recently disclosed that the Half-year report shows that the group's E-commerce project construction has actually invested 7.2 million yuan, the proposed financing amount of more than 100 million yuan, is still in the preparatory period.

According to media reports, Wangfujing Group said that the business of e-commerce procurement to "take full advantage of the group's resources and strength, strict control of distribution weights, stores existing operating brand in principle not distribution." At the same time, people familiar with the matter, Wangfujing department store's electric business sector has been the commodity category, positioning planning, and the entity shop to carry out differentiated operations. This is quite different from the previous department stores.

In addition to Wangfujing, many traditional department stores of the road has also been a breakthrough. In the upcoming 14 anniversary celebration of the New World department store, more than one brand merchandise will realize "shop pick-scan two-dimensional code--online shopping mall Alipay pay--directly with the write-off alone in the shop to take the goods," the form of the line online under the combination. The new World said that this approach not only eliminates the festive period of payment queue, for the traditional department store is also a challenge.

"The impact of the dealer on the physical store is a phenomenon that can not be ignored, the new World department store and the online Mall of the marriage, to the traditional general merchandise, but also a novel marketing model challenges." "Beijing New World department store Chongwen Market manager Zhang Minyan said.