Food vertical Electric Dealer market "blue to Red"

Our News (reporter Sodongdong) yesterday, Shun Fong announced its electric business website Shun Fung Optimization opened Shanghai, Guangzhou, Shenzhen three distribution business. With the electric business giants have entered the snatch market, express enterprises across the world to face the pressure of a surge, last year, several express Test hydro-electric project "stranded." It is pointed out that, with the electric business enterprise "burning money" rapid cultivation of logistics channels, the formation of scale advantages, express enterprises across the border to face inventory, supply chain, operation Management and many other challenges, enterprises should be in the main business based on the cultivation of unique advantages.

Fresh Food Not included

Shun Fung preferred May 30 last year on the line, but 5 months after the preferred President Liu was Shun Fung vice President Li, the outside world questioned the "poor performance, order volume growth slow" and so on. In response, yesterday, Shun Fung said that the business in less than 8 months to expand to the North wide, is the best response to the question.

It is noteworthy that the Shun Fung did not include fresh food into the new three-city service category, limited to the "storage conditions" labeled as room temperature category of goods. Insiders pointed out that compared with traditional goods, sales of fresh food is the all-round test of the supply chain of enterprises, the current domestic cold chain distribution system is not mature, "the electrical business needs specialized equipment, packaging and other distribution, facing higher cost pressures." Compared with the domestic electric dealers generally for 5 yuan freight, the preferred shipping cost is 10 yuan/single meter.

Compete for high-end imported food market

In order to avoid direct confrontation with the electric giants, into the mire of price war, Shun Fung, Shentong and other express logistics enterprises to enter the market to choose food, through the positioning of high-end to avoid price war, improve profit margins, but the real access to the market after the discovery is not the "blue sea."

In Shun Fung Optimal online soon after, including Jingdong, Taobao and other electric giants have launched food category, Shun Fung also admitted that the current pressure is not small. The company said that the original selection of high-end imports of food, fresh areas, has increasingly become the Internet major competition for the Red Sea.

Last year, the express companies have been high debugging hydro-electric utilities, but today most projects have not taken off, Shen Tong Express its online supermarket on-line less than 3 months will be closed. However, it is still difficult to withstand the enthusiasm of the express Cross-border electric dealers, there is news that the Electronic business platform "medium Pass" optimization is in beta. The homogenization of the express industry and price war force enterprises to seek new growth and profit points.

Because of the lack of large-scale investment promotion and specialized operation, some category and electric business giants direct competition lacks the advantage, these electricity merchant website traffic and the quantity of the guest is very limited. Yesterday, the reporter log on the site to send its comprehensive electric platform "E to buy homes urgent delivery", the best-selling list of the first commodity also has no comments and consultation records.

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Analysis points out that with the electric business enterprise "burning money" rapid cultivation of logistics channels, the formation of scale advantages compared to express enterprises across the world is not a commodity "online" so simple, not only the need for sustained financial support, industry price war to sacrifice profits, more important is facing inventory, supply chain, operation Management and many other challenges, Express enterprises should cultivate unique advantages.