Internet companies to do mobile phones are said to be difficult to meet the "atmosphere": excessive reliance on the electricity business

Using "wool" to describe the current Internet companies in the field of mobile phone performance is not too.

Although Millet, 360, Baidu, Shanda, Ali and other internet giants have waded into the mobile phone industry, but the internet mobile phone more just to earn the attention of the stimulus, rather than sales.

"The existing so-called Internet companies to do mobile phones, too much reliance on micro-blogging forums and electric dealers, ignoring the end of consumer insights and interaction, more just castles in the castle." "Xu Guoxiang, the company's chairman, said at the global mobile Internet and Intelligent Terminals Summit yesterday that at present, the Internet handset manufacturers are basically still in the niche market, and did not occupy the mainstream mobile phone sales market, although the model is very innovative, but in the channel did not exert force, sales are not grounded gas.

For more than a year, the "Internet thinking" operation of mobile phone manufacturers no fewer than 100.

This pattern is very different from the imaginary "subversive innovation", mobile phone manufacturer Huang Hua told reporters that the domestic Internet mobile phone is currently just a UI or ROM, is still based on the Andorid system, the main side is still Google, but in foreign countries usually have their own operating system.

"At least in sales failed to reach a certain level." "Deep in the mobile phone channel for many years, Xu Guoxiang, mobile phone sales can be ranked in the field of TOP5 handset manufacturers, in the domestic sales should be in 20 million units/year, in the global sales of at least 60 million units/year, but the amount of internet phone is far from entering the ranks."

The overall share of the Internet handset brand in the first half of 2012 was not more than 8.1% per cent in China's smartphone market share, according to the IHS isuppli market research firm in August.

In view of the current situation, in addition to millet mobile phones and Shanda Bambook handsets, most Internet companies choose to take the mode of cooperation with other hardware manufacturers: Alibaba and the sky language and Haier cooperation, Baidu and Dell, Changhong cooperation, 360 have chosen to work with Huawei, Haier and Alcatel and other cooperation.

But in the recent announced new products Huawei Mall, did not see 360 for the figure of the machine. Huawei mobile Phone Terminal Department insiders told reporters that Huawei will not consider and the Internet mobile phone business in the near future. It also means the 360-and-Huawei partnership fell through.

In Xu Guoxiang view, for the enterprise that does not solve the channel problem, the Internet handset is a tasteless food, tasteless "chicken ribs", more Internet mobile phone enterprises face "bricks" embarrassment.

Konka Mobile phone President Li Hongyue previously publicly said that the Internet companies are more tangled is how to lay down the channel and set up a comprehensive after-sales service.

In fact, the cost of laying channels for mobile phone companies is huge. Huang told reporters that he produced the brand is also seeking domestic low line market agents, but in fact, even if the domestic two or three-line mobile phone brand, the control of the channel is not strong, "the product can be said after the factory all to the distributor control, not a millions of of the investment will not take a province." ”

"Single handset manufacturers, to build an e-commerce platform to sell a single mobile phone products, this is not realistic nor economic." and offline retail stores, also do not want a single hand machine manufacturer's platform to order, they want a unified platform to simplify the procurement process. "In Xu Guoxiang view, the current Internet mobile phone companies are more concerned about the marketing level, the product and the understanding of the channel need to accumulate more experience."