The pitched price war, which has been in the business for two days, may be just the beginning.

Suning Gome are said to be in different forms to achieve online products at the same price. The electricity merchant price war's war is spreading from the line to the line. On the evening of 16th, Yongle Electric entity store also joined the price war. From 17th onwards, Gome, suning in the national scope to launch the largest promotional. The two stores of their own more than 1700 stores to achieve a full line of products online price.

Plus before the big China Electric Appliance announced that the full, so far, including Gome, Suning, Dazhong, Yongle, including the four major household appliances chain stores have joined the price war, four stores "encirclement and suppression" Jingdong Mall.

That

"It's good to burn the line."

Prior to this, suning appliances to the computer communication products on line with the same price, traditional home appliances are not included in line with the price range. 17th Suning Appliance announced that, in addition to computer and communications products, the Beijing region's traditional home appliances best-selling brand models will also be implemented online with the same price.

Beijing Gome General Manager Liu Yonggang to reporters, will use the "online parity, shop under the list." All products will participate in the war with Jingdong, the whole country, the line will be implemented under the same price.

Gome also said that the acceptance of price reports, once the report store prices above Jingdong mall is true, will reward consumers 1000 yuan.

"The flames have been burning from the line to the bottom of the line. "This is a good thing," said the head of Suning Beijing marketing.

As to whether the price war has an impact on suppliers, Suning electric Beijing marketing Department, said the relevant person, pricing power is still in the hands of suppliers. Suning to line up the same price move is not temporary, one months ago with the supplier ditch passed, the two sides share the return point of promotion.

Progress

Price "Spy" settled in "US-Soviet" next week

The price war, Jingdong mall Another important move is to send price intelligence personnel stationed in the "US-Soviet" entity shop, two employees per shop, for the country's retirees recruit 5000 people.

The move by the Jing Dong was a netizen's spit, many netizens questioned the price of "spy" will be "US-Soviet" shut out, and even "spy" personal safety concerns. To this Liu 16th commitment, Jingdong will be for the recruitment of price intelligence agent each insured 200,000 Yuan personal injury accident insurance. And Gome is very generous, "the provision of national art clothing, and to ensure their personal safety." I to the east of the afternoon, the next Thursday in southern China 500 stores, according to the agreement to see 1000 price intelligence agents. Please media supervision, I hope not just to say. Gome, general manager of Southern Gao said.

And according to Liu, "August 20, 2012, the first Beijing East Price intelligence agents stationed in Suning Lenovo Bridge shop, I hope Su ning do not obstruct."

Beijing Industrial and Commercial University professor Billows said that the Beijing-east move to hype the composition is very large, in the operation is also unlikely. "If it is to better understand the price, then do not wear uniforms to the store parity, the effect is not better?" ”

Situation

Four stores "joint" encirclement and suppression Jingdong Mall

16th night, concentrated in the south of Yongle entity store began to join the price war, and Suning, Gome together "encirclement and suppression" Jingdong Mall. It will be implemented "online parity, shop orders." At this point, gome, including medium-sized, Yongle in all physical stores have joined the unprecedented price war. 17th, "US-Soviet" to open the largest promotional, both sides pledged to all products online under the unified price.

Online price unification was originally an important marketing strategy for the three anniversary promotion of Suning, but limited to 3C products. But from 17th Suning easy to buy will be the traditional home appliances also covered, which means that Suning's entity shop product sales profit will be reduced, for more than 1700 stores of Suning, is really down the drain. Not only that, Gome even said the price war with the demise of the east as a knot.

"Gome is a price war to lay the Jiangshan, play price war, Jingdong is obviously a child." Yang, vice president of Gome, said publicly. And according to the reporter understand, Su Ning, the United States and Beijing East so dare to compete, because its line is the same procurement platform under the purchase of large, purchase price can be cheap. Last year, suning procurement scale of 200 billion yuan, while the Beijing east only 26 billion yuan.

Analysis

"Price war is a brutal knockout."

China Chain Management Association believes that the price war results will inevitably lead to a large number of enterprises eliminated.

16th, Deloitte and China Association of chain Operators issued the "China Retail Power 2012" report, "Electric Dealer price war" became the hot topic at the launch of the day.

Liu Jingba, leader of China's consumer and transport industry, said that online retailing companies do not need physical stores and a large number of store salespeople, and thus occupy a huge advantage in both the cost of rent and labor.

"The household appliance retailing industry is too hard and is in the midst of being forced to compete through prices," said Longyongxiong, the national leader of Deloitte China's consumer and transport industry. The electricity merchant hopes to hit the opponent through the price war, then slowly increases the profit space. ”

China Chain Management Association Responsible person believes that a spate of price wars, a large number of money-burning campaign is inevitable, the result will inevitably lead to a lot of lack of advantage of the enterprise due to shortage of funds and out of the market. 2012 will be a brutal knockout. After this round of price war, the electricity quotient pattern may reshuffle, several big industry oligarchs decide the market time will come.

Mofcom pays attention to "price war"

will develop the electric business marketing operation Standard

Recently, the Beijing-east and other electric dealers broke out of the "price war" sparked a social debate. Wang Desheng, deputy director of the Ministry of Commerce Circulation Development, said 17th that the issue of "price war" in the Ministry of Commerce has been issued in the "Third party trading platform Service specification". In the future, the responsibilities and obligations of all parties to E-commerce transactions, in addition to the relevant laws and regulations to improve, in the relevant standards should also be refined and supplemented, "E-commerce marketing operating norms," and other standards have been included in the formulation of plans.

In recent years, in order to promote the healthy development of electronic commerce and online shopping, the Ministry of Commerce has strengthened the construction of relevant standards, Wang Desheng in participating in the "Business area Standardization Management Method" special press conference. At present, the "Electronic Business Model Specification" "Network trading Service norms" and other standards.

Wang Desheng said that the Ministry of Commerce will increase e-commerce, network shopping related standards, such as the establishment of the plan of "online shop credit Evaluation Indicators" "Network Group Purchase Management norms" "Network Group purchase Enterprise Credit evaluation system" and "E-commerce marketing operating norms."

It is understood that the "commercial area of standardized management measures (trial)" issued on May 8, 2012, and the official implementation of July 1. As of the end of 2011, there are 800 standards in circulation field, including 209 national standards and 591 industry standards. Circulation standard system includes wholesale and retail, accommodation catering, residential services, leasing and business services, warehousing and trade logistics, circulation processing and other major categories.

Ministry of Public Security and other 5 departments issued early warning

Be cautious about high consumption rebate websites

Reporter recently learned from the Ministry of Public Security, recently, a number of "consumer rebate" "Shopping return" for the operating mode of the site and the company is suspected of illegal crime, is initially identified, the site involved with high rebate or return as bait, according to the level of development of members, agents, franchisees join, charge a large commission, to obtain illegal benefits. In this respect, the Ministry of Public Security, the State Administration of Commerce, Ministry of Commerce, Ministry of Industry and Information technology, CBRC and other 5 departments hint: some enterprises exaggerate or fictitious this kind of operating mode of profit prospects, in the actual operating income and profits can not support, through the development of personnel and illegal absorption of funds to maintain operation, seriously disrupt the normal market economy order, Infringement of the legitimate rights and interests of the masses and units, has been suspected of pyramid schemes or illegal fund-raising and other illegal crimes.

Please recognize the above website and its operation mode of the essence, consciously resist, refused to participate, to prevent their own interests damaged. At the same time, welcome to the masses of the initiative to provide relevant departments of criminal activity clues, extensive participation in the renovation, and jointly create a good market environment, to protect the electronic commerce industry norms, orderly and healthy development.