Three electric trade routes of traditional enterprises viewed from suning transformation

Renamed reorganization of the war, the retail giant Su Ning from the kill into the recent electric business around a series of changes have given the traditional enterprises to enter some warning. Liu Hongxian Group Marketing director of the recent exchanges with reporters on this, to understand the changes in Su Ning to traditional enterprises to develop the reference significance of the electric quotient, and according to the strategic importance of the degree of size, the strategic positioning is divided into large, do and small to do three kinds.

Liu Hongxian that Suning is definitely not a new channel for Su Ning, nor a new business, but the Su Ning Group's revolution, as a new gene, is to promote the traditional system of suning upgrade and innovation, embarked on the road of O2O and open platform of the gene. and suning "Shop + Dealer + Retail service Provider" positioning, also marks suning from the "traditional channel" to "value-added service provider" strategic transformation, "cloud purchase" of the renaming of the space can be imagined larger.

She further explained that the traditional enterprises to do the electricity business, the problem considered is definitely not a new system, because not only the new system is not basic, difficult to build, and more importantly, the new system can have a role in the original system. As a traditional enterprise in the field of IC components, the transformation of electric commerce through core city for the branch group, the same is a new business model, the electrical business as a gene, promoting the branch from the "traditional channel" to "value-added service provider" transformation, ComTech core City can not only bring new customer base, Also can promote the whole group of information construction upgrade, truly achieve income, improve efficiency.

According to Liu Hongxian, from 1995 to the establishment of the ComTech group in the Nasdaq listing, called the 1.0 era of the market, after the listing is the 2.0 era of science and marketing, 2011, China's first IC components of the electric business core city officially online, marking the arrival of the 3.0 era of science and communication. It's called the Science 3.0, in fact, the advent of a new era of science and technology, not what we think is only the extension of traditional business, or just a new channel, for the branch, this is a new strategy, is a revolutionary innovation, ComTech is to do the industry in Suning.

It is reported that the branch and branch through the core city in the business complement each other, but also independent. In the user group positioning, branch Qualcomm Group services to large customers, and branch-core city is located in 5 million manufacturing-oriented SMEs. From the resources, ComTech core City shares the group 20 offline accumulation of resources, including logistics, warehousing, technical support, after-sale support services, the ability to standardize after the opening to small and medium-sized enterprises. And branch through the core city is independent operation, the whole branch of the core city site development, operation, marketing, promotion is to find the Internet background and experience of people.

Three modes of traditional enterprise electric quotient

Small do, positioning new channels. This positioning in the electricity business relatively small, the line tends to compromise under the line, only as a supplement to the line exists, the operation is often not built on the platform, but in the platform (Taobao, Jingdong, etc.) such a costly way to enter the electricity business.

To do, positioning new business. This positioning relatively large, online independent company operation, not under the enterprise line of the existing system constraints, operations generally take an independent b2c++ stationed platform + authorized network distribution, such as several ways to enter the electric business.

Big do, positioning new mode. The traditional enterprises that adopt this kind of positioning have passed the thorough examination analysis and strategic reserve before deciding the electric dealer to go online, the electric business as a new group reform strategy, not only offline performance supplement, not only the line of investment, offline also to carry out transformation input, online drive the development of the line under the line, the full integration of online. Beijing business newspaper reporter Zhang Yiwang