Wal-Mart layout of China's three or four-line cities: electric business has been stagnant

According to foreign http://www.aliyun.com/zixun/aggregation/31646.html "> media reports, US retail giant Wal-Mart recently announced that it will accelerate the expansion of small community stores in the United States, including a dollar stores, chain pharmacies.

In China, Wal-Mart also tried water community stores, but failed. In this regard, the founder of the first retail network Dingli to the daily economic news reporter, Wal-Mart for the Chinese market, the preferential selection of supermarkets there is still a vague positioning problem, and its China's electric business is also at a standstill stage. Subsequent Wal-Mart needs to combine the preference supermarkets with the electric dealers, so as to achieve better development.

Speed up the layout of community stores

According to Wal-Mart, the company plans to add 240 smaller community stores by the end of 2013 and another 12 smaller express stores.

Wal-Mart US chief executive Billsimon points out that the company plans to reach more than 500 community shop targets by the end of 2016, and community stores are expected to add more than 10 billion dollars to the company's turnover. In the first half of the fiscal year, the Community market shop outstanding performance, same-store sales growth of 5%.

In this respect, Dingli said Wal-Mart has been working to expand small community stores, to occupy the downtown market share. He said Wal-Mart's large stores in the United States are located in the suburbs, the city's large properties are hard to find and expensive, so small stores are a good choice, "and Wal-Mart is also to seize the market with rivals. ”

' Wal-Mart has a good outlook for small community stores and its small community stores are growing fast, ' said Du Yan, a researcher at the investment consultancy retail industry. "Under the premise of positioning and business model planning, Wal-Mart will be able to enjoy the rapid development of small community store market and profit cake." ”

"Small Shop + electric Trader" strategy faces competition

In addition, Dingli told the Daily Economic news reporter, Wal-Mart China has also tried to water the small community shop, but not successful. "Unlike the United States, Wal-Mart in the domestic large stores in the city itself, and there are many integrated supermarkets in the competition, small community shops to be in the competitive urban areas to obtain a place is not easy." ”

Now Wal-Mart has a fancy for the consumption potential of the three or four-line cities in China. According to Dingli, Wal-Mart's preference for supermarkets is located in the three or four-line city of intermediate stores. He also said that Wal-Mart is not a lot in its domestic business, from commodity structure, marketing methods, cost control, location ... All aspects are challenges. and the choice of preferential mode once successful, it needs to open the shop quickly, but also with the electricity quotient.

Dingli said that while Wal-Mart's U.S. regional power business has made it the largest competitor in the Amazon, it has stalled its business in China.

Zhuzheng, the chief editor of the network, said that "Although Wal-Mart says it wants to strengthen its investment in power, the examples of failure abound." ”

Du Yan Acer said that Wal-Mart "small Shop + electric Dealer" This strategy, will face fierce market competition, "but relying on its strong financial strength and excellent supply chain management capabilities, will also occupy a certain market share in the competition." ”