Why Minsheng Power Shang Yinlong and community banks failed?

In response to the people's livelihood of the personnel changes, the media asked me the situation and views, in fact, I heard some rumors one months ago, very early on that they do offline Community Shop mode is not reliable. One months ago, I heard from the reliable channel Yin Long from the position of the Board of Directors to CEO position, I think this is the Minsheng Bank to Yin Long a step, but also an inspection.

As for the formal change of personnel, I think there are at least three reasons.

One aspect of the reason is that the people's livelihood, since its birth, the concern is very high, although known as the electricity quotient, but the reputation is greater than the essence, so far even the website has not been online, which for any one of the top management of the organization, patience is limited. That is to say, hang up the taste, the product has been hanging in the air, this is a very terrible state.

Second, I also heard that the people's livelihood in the introduction of talent has not been very smooth, Minsheng Bank, if from the bank to find someone, cost is very expensive but not practical, if looking for someone from the internet companies, these people can not immediately understand the traditional bank train of thought training costs very high, At the same time, these people in the company can not play a role in the Internet financial business, will greatly reduce the competitiveness of Internet talent.

Third, the people's livelihood by doing the Community Offline Network mode is recently stopped by the CBRC, but also to stimulate the change in the talent of a fuse, I believe that a former CBRC officials to do the new business immediately by the old club stopped, which is also a very embarrassing state.

As for the situation of the people's livelihood, I think that from the beginning, so to do internet finance, I think this is a beautiful mistake, why do you say so? I went on to say three points of personal preliminary thinking.

First, there is no real grasp of the trend of the times. Today we are in the mobile internet age, but the people's livelihood is still blindly worshipping the foreign rich-country bank model, that Wells Fargo is a community banking model, the world's highest market value of the bank, as if China must learn this is correct. In fact, Wells Fargo began to do community banking is not today, but more than 10 years ago, when the Internet even in the United States has not been very developed, and today, China's national conditions and application scenarios are completely different from the United States, even today China's mobile Internet development and application than the United States are more developed. The superstition of Wells Fargo is not only the livelihood of the people, I found that almost all of the Chinese banking industry is such a plot, they would rather learn a foreign scene in the old model of different American peers, and do not want to really lay down to learn the more practical meaning of China's Internet financial new model.

I think in the mobile internet era, China is no worse than the United States, China has a micro-letter, the United States have? Many industries in China have had the opportunity to overtake the US in the mobile internet era, and what is missing is an innovative practice and a genuine sense of confidence among practitioners. The era of Internet finance, we should learn to grasp the real trend of the times, not blindly worship the United States, and then learn the so-called rich-country bank model. Minsheng Electric business In this point is completely a "tall" thinking of the mischief, failure is inevitable.

Second, there is no real concern for real consumers. I also learned from a number of reliable channels, the livelihood of the electricity business is to do offline Community store mode, is a fancy two consumer groups, one is in the community every day spare more than the big uncle, think these hands on the money now lack of effective management, do community shop is conducive to contact this group to do guidance and education; the second is to see the future of Chinese families " The other half "the future family model envisioned by Minsheng Electric Trader is that men work abroad to make money, women at home with children at the same time management of wealth, Minsheng can be outside the community and even the community open some community shops, not only to provide financial services, and even to help residents to send water repair appliances, they think this is conducive to providing a variety of services to the population while , increase contact opportunities, and then push their financial services. Take a loan, I do not think the future users need to go to a bank of the network to consult, I think as long as we do a good credit network search can be scheduled service, even in the micro-letter to submit a loan application can be completed operation, I think this is the foreseeable future.

At the same time, I think in the mobile internet era, we should pay more attention to the trend of young people, rather than the habits of the elderly, this is the more growth of the enterprise thinking mode, and even the elderly, I think in the mobile internet era will gradually use the micro-letter and so on, the past face-to-face sales model no longer have an increase, will only continue to reduce , why do we focus on a shrinking consumer demand? At the same time, the future Chinese family model envisaged by people's livelihood, is still an ideal state, China's current majority of middle-class families and urban white-collar workers, or dual-earner or husband and wife are working for more, this is caused by the highly competitive environment of modern Chinese society, it is impossible to have a big change in the short term, perhaps the future changes, But I think business is not looking at the next 5 years, but looking at the present and the future months.

Third, there is no change in real business thinking. Minsheng executives have privately disclosed that they are prepared to spend 30 billion in the next three years doing this, I would like to discuss the problem of ROI, I think the traditional banks, including Minsheng, should pay more attention to the cost of each order and channel efficiency, but I learned from the people's livelihood of the electrical business executives, and now the Minsheng is still a big account, Not only does it not count the cost of each order, it is not even considered at all. This makes me very surprised.

Take our good credit net to do the Internet loan search platform, we each order customers will calculate from each channel to the cost is how many, from different channels to get the order price, order conversion rate, order type and so on. Even if we don't make money for the time being, we need to know exactly where to put the money. It is the biggest difference between the traditional financial and internet finance companies, such as the Minsheng electric business. In fact, even China's traditional banks, such as the people's livelihood, learn about the United States, in the United States, Google's largest customer industry is the banking sector, these banks on the search engine advertising can accurately understand the cost of each customer, on the contrary in China, Baidu's top five customers in the industry, temporarily no banking, Most Chinese banks are still in the business of advertising, sub-branches, and advertising, mainly in television, newspapers, magazines and outdoor advertising, which cannot directly count the cost of individual customers.

Considering that Minsheng has 1000 offline outlets but has not found a real business model has been shut down. From this point of view, I think that the people's livelihood is really not changing the real business thinking mode, with the traditional bank thinking, with high fight in the way to do the so-called internet finance, rather than learning the Internet company's business methods, small-scale pilot rapid trial and error rapid iteration, and then quickly spread after the pattern mature. As for how traditional banks do internet finance, I think the core is still two: One thing is to think about innovation from the point of view of the user rather than the bank, to guide the business development with the spirit of the Internet, and to give the Internet talents an absolute opportunity to innovate rather than to dominate the traditional bank.