2016-6-22 Work notes SEO sharing will be recorded

Two chunks of content: keyword operations and website HTML optimization

One, the key word is divided into 3:

1. Brand Keywords: The reputation brought by the brand, even if not do the SEO brand itself to bring traffic

2. Target keywords: four words

3. Long tail Keywords: before or after the expansion of the target, brand keywords and may become hot keywords

3.1 Long tail keywords can usually be designed just to follow a hotspot, but if it is predictive and forward-looking, the original word will bring more traffic.

3.2 is usually the article content to appear these long tail keywords, the frequency of occurrence in the content probably accounted for about 2%~8%.

3.3 usually appear in the title and finishing three places (Keywords "Three, in English", "separated", title "most important, can be in 20 Chinese characters, English", "separated", Description)

3.4

How to collect Keywords: Baidu Webmaster, Baidu Index included in the site's key words after three. Or Baidu Search when the recommended keywords appear.

Recommendation: It is best to be less popular keywords easier to do, otherwise will be in the first-class website competition, success rate is low.

　　　

Second, usually more important, or easy to optimize the points are: text (keyword fit), link (a tag, not JS jump), the image of the alt must, the content (anchor link, station anchor link)

Note: Not included articles can be submitted by themselves, in order to increase the speed of the inclusion of the rate of the bottom of this kind of article included in a URL, and included in the high area.

Third, familiar with some search engine directives, to help analyze:

Site:url query content is included

Domain: Check out chain (Trusted sites outside the chain can increase trust, the opposite of the spam site chain will reduce trust)

Inurl: Check keywords do the pros and cons, who do better

Add useless connections, do not want to ingest the connection to hit the nofollow tag

URL to use in English, Chinese will not be conducive to the inclusion

2016-6-22 Work notes SEO sharing will be recorded