Analysis on the SEO, user experience and marketing means of the Beijing-East Three classification pages (i)

Today, look at the Beijing-East Three classification page, to "Everyone electricity" This page for example!

First look at its head:

Title: Everyone electric-Home appliances "market price evaluation of genuine licensed"

Everyone electricity: The current classification name, Baidu to a site title keyword weight is from left to right a one to come, so here is the first occurrence of "everyone electricity", said the focus of its word page is to optimize the "everyone electric" this word!

Household appliances: The name of the superior category, "Home appliances" has a special page optimization of the word, so here appears this its not low is not want to optimize this, the emphasis is to tell the user "everyone electricity" belongs to which classification.

"Market price evaluation of authentic licensed": the box of several words have two purposes

1: Tell users, here you can view the market, price, user evaluation, and declared that its products are genuine licensed

2: Combination of long tail words, everyone electricity market, large household appliances prices, large household appliances evaluation, large appliances authentic licensed.

　　

From the table above we can see that, in addition to "everyone electricity", other long tail words are very good rankings, of course, not to say "everybody electricity" this word ranked on the poor, Baidu "everyone electricity" ranked first is another page of Jingdong, also belong to Jingdong, of course, we are here to analyze the individual page rather than the whole station, So that's not much to say.

Title I can see that it is completely in accordance with the "Baidu Search Engine Optimization Guide" to, as to why it did not add the site name in the back, here we are not qualified to judge people is right is wrong, after all, other people all related words are done on the home page.

Keywords: Everyone electricity, home appliances quotes, promotions, news, reviews, shopping guides, pictures

"Everyone electric" is the main key word of this page, must be put here alone, although Baidu official said Baidu Spider is directly ignore keywords, but other search engine but did not say so.

The following keyword and title is completely different, but it is description, which can be speculated that its purpose is not only to use title to do rankings, description also do not miss. Let's look at its Baidu rankings:

　　

From the table above can be seen, its overall ranking is very good, two 11th fifth, not to mention the competitiveness of these words, competition is always small competition, can use description to do this step, visible its strategy is successful.

Description:360buy Jingdong Mall is the most professional home appliances, home appliances Online shopping mall, the channel to provide everyone electricity, home appliances, the latest quotes, promotions, reviews, shopping guides, pictures and other related information

360buy Jingdong Mall The purpose of these words is obvious, not only want to let users remember their name, can remember domain name is better. Ranking up, the user is not point is the user's own things, but we can not wait to do a hurry ah, so we have to tell users what is inside this site, you can buy what products, and appropriate to the user to brag about, I am the most professional, so as to further enhance the user clicks.

　　

Breadcrumbs Navigate, telling the user where they are and giving the spider a clear way back.

　　

The current category name Font Big One, bold color, and in front of it add a symbol, tell the spider, this keyword is very important.

At the same time, its layout design is very clear to tell users that they are browsing the Web page is the classification of which, the next neat arrangement of this classification under the Small classification of navigation, user-friendly access to their own products to buy the exact list page. At the same time to the spider to pave a net to climb.

The following several sibling classifications are not expanded, but are contracted, and there are several benefits to doing so

1: Save page space

The user enters "Everybody electricity" This classification, its main purpose certainly is wants to browse "everybody electricity" the product, if all unfolds, to the user does not have the great significance, and occupies the page space.

2: Focus on the user's attention

Since the user has entered the "Everyone Power" this page, then regardless of the user is through what channels, to buy products or to analyze competitors? Maybe it's just boring to stroll around? or what other purpose?

Competitors must not buy things, I directly filtered, do not ignore him. Other users, incoming channels and their purposes are certainly diverse, but one thing in common is to be sure: users want to know "everybody power". Since users want to know, then we certainly can not let it disappointed, the classification of the small classification of the detailed display to the user, so that users can more accurate and in-depth understanding, when the user understand more, the order will naturally come.

3: Keep the user as much as possible

As I said before, the user must be in a variety of channels, and its purpose is also different, then there will certainly be some users are late to come in, and some users know that they need to find the product is not "Everyone", want to sell "everyone electricity" products to him that is almost impossible, But we can not give up ah, so we have to let it look at other related products, in order to retain users, and the final deal orders.

Well, today's analysis to this, tomorrow continue, due to my limited level, hope the master in the criticism of the time do not spray saliva, thank you!

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