Analyze the differences between apps and WAP mobile websites

With the advent of mobile phone 3G, 4G era, mobile phone features more and more powerful, mobile app market is more and more hot, the times in the update with the things are also in the update, not the pace of the times is lagging behind the performance, so not only mobile app in perfect, mobile website WAP is also in continuous improvement, But what is the difference between the app and WAP mobile site?

The internet has analyzed the differences between apps and WAP mobile websites from five main aspects:

First, the platform to see:

Mobile WAP Website: supported by the mobile device browser, as long as the mobile device support Internet browsing site basically can open the site anytime, anywhere to find the information they need.

Mobile app Client: supported by the operating system of a smart mobile device, including, of course, a mainstream Android and Apple operating system, and a variety of Android-based two-time development systems.

Two different properties determine the two forms in the interaction, performance, characteristics and other aspects of the difference, for example, the IOS message push mechanism is conducive to timely wake users, WAP website timeliness and speed of this is the app can not be compared.

Second, from the promotion of the channels to see:

Mobile WAP Web site: More channels, easy to track user sources, traffic access in various forms.

Mobile app client: Fewer channels, source inconvenient tracking, only from a single app market to promote.

WAP can be used by the URL to carry the source records and statistics, can accurately statistical user behavior, and app promotion traffic is difficult to accurately track but the user's precise control of the last name.

Third, the use of the threshold high and low view:

Mobile WAP site: Users do not need to install, enter a URL to access, the use of lower threshold

Mobile app Client: requires a certain amount of download waiting and installation time, user cost is relatively high

Four, from the user's exposure rate to see:

Mobile WAP Website: The exposure rate through the user browser browsing history, common sites, etc., from the desktop-browser process user attention is likely to have been shifted, compared to the app's low exposure rate

Mobile app Client: Direct display on user's mobile device desktop with relatively high exposure rate

Of course, by encouraging users to create WAP sites on mobile device shortcuts to improve the exposure rate of WAP sites.

V. From the perspective of e-commerce, the feasibility of promotional activities

WAP: The cost of implementing some promotional activities is relatively small, and the effect on the whole WAP site is relatively small when adjusting the promotion activities. It is easy to promote promotional activities through some online channels.

App: Jump between app pages and specify the product category and catalog implementation is more complex, development costs are relatively high. It may not be possible to promote promotions through online channels.

Analyze the differences between apps and WAP mobile websites