Yesterday just mentioned Jingdong acquired 3.cn domain name, morning up to see the news, Baidu also commissioned in this time million network company registered haluan2u.com and Spanish domain name lasmasas.com. The industry has been concerned about the internationalization of Baidu process, through the two domain name, it can also reflect the internationalization of Baidu strategy is moving forward.
The time to return to this January, Baidu International Building in Shenzhen Foundation, this building is conducive to the development of Southeast Asia, Baidu's important strategic window.
So Baidu's internationalization strategy, to our domestic seoer, will have any effect?
Based on the characteristics and situation of the network, this paper analyzes several possible impacts:
First, the Seoer competition intensifies
If Baidu does not implement internationalization strategy, only in the domestic search service, we face almost all from domestic competition. And once out of the country, foreign SEO technology may permeate in, at the same time, the customer's optimization will also increase the difficulty.
We give an example to illustrate this possibility, that is, Google, many of our domestic companies will undertake Google's English optimization business, we search a keyword, in the Google international site often appears domestic companies and foreign companies have the ranking of the site.
So we turn to see Baidu, once Baidu out of the country, some foreign companies in order to expand their business to China, is bound to rely on Baidu, China's largest search engine platform for promotion, seoer face is not only the domestic competition.
Second, the search technology is more perfect, eliminated some technically insufficient seoer
Although whether Baidu is internationalized, his search engine ranking technology is constantly improving to closer to the user's search needs, but the internationalization of the strategy will allow Baidu's search technology to form a global technical atmosphere, brainstorming, thus, Baidu ranked technology more advanced, but this thing is also a double-edged sword, Because of the domestic seoer, there are still a lot of walking edge model as the optimization means of the crowd, with the technology to improve the block, Baidu ranked more stringent requirements, will eliminate some of the technical deficiencies of the seoer.
Iii. globalization strategies can also spur seoer to complete more global business
Baidu's globalization strategy will make SEO competition intensified, but also will eliminate a part of seoer, but no matter how, with this strategy, our domestic seoer can also take this opportunity to get more SEO business, or let customers get the global environment of foreign orders.
We also cite the example of Google,
Some foreign countries appear that Google is using their mother tongue, and to us, the international Google is a foreign language environment
Conversely, in our view, Baidu is using our mother tongue, foreign language is the environment.
Again from the search business relevance analysis, with the international Google in China's influence, many companies to purchase or expand some overseas business, will be through the international Google to find partners.
Then, when Baidu entered these countries, foreigners in order to expand in China's business development, it is possible to search through Baidu to find domestic partners.
Of course, the previous time is not in Baidu internationalization of this big strategy before it happened, Baidu's international strategy is only to speed up the pace of the above situation and rhythm.
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