"China games Industry Report", love encryption calls attention to game security

July 29, the Chinese games Industry Report was prepared by the China Sound Number Association game Working Committee, Gamma Data and IDC for the first half of 2015 years. According to the "2015 1-June China Game Industry Report" content, as of the first half of 2015, the real sales revenue of China's game market reached 60.51 billion yuan, an increase of 21.9% yoy. The real sales revenue of China Mobile game market reached 20.93 billion yuan, an increase of 67.2% yoy.

 

mobile game "burst" development or trend

The report believes that in the first half of this year, China's game industry market scale growth in a reasonable range, a number of categories of the game's benign competition to effectively stimulate the game industry economic development. Among them, the client game market actual sales revenue of 26.71 billion yuan, the continuation of slowing growth trend; The actual sales revenue of the Web game market is 10.28 billion yuan, showing a steady rise in the state; affected by the increase in the number of products, the outbreak of serious mobile games, the development of overseas markets, China Mobile's gaming industry continues to grow at a high rate. In the first half of this year, the mobile game market is only the actual sales revenue of 20.93 billion yuan, an increase of 67.2%, far exceed the growth rate of client games and web games. In addition, the video game began to start, research and operation model into the exploratory phase.

It is worth noting that the market of mobile games is growing at a high rate and growing faster than other types of games. In recent years, with the intensification of competition, the development of mobile Internet, mobile game access to users more rich way, which is also a subtle impetus to the rapid increase in the size of the mobile game market. For example, major video, self-media, social, application sharing and other app platform development efforts, to bring more traffic support for mobile games. In addition, the current market for the game to promote the way more and more diversified, the major game developers and operators in the game promotion method above also racked their brains, this point in the 2015Chinajoy are held in the big game manufacturers booth is also visible. Therefore, it is not difficult to foresee, perhaps the mobile game market will continue to flourish.

mobile game development ushered in the spring

In the face of the current international game market, the report believes that differentiated competition, independent operation, the development of new markets, occasion "Belt and Road" become China's game enterprises to participate in the international market competition in the preferred way. "Belt and Road" through Eurasia, Southeast Asia, Africa and other game industry emerging markets, as China's culture is an important carrier of the game industry will take the "Belt and Road" of "downwind", overseas to obtain more development opportunities.

In addition, the domestic gem, the new Sanbanxi will be a game enterprises to provide financing channels, the first half of this year, there has been a hero Mutual entertainment, Bauhinia animation and other games business plans listed new Sanbanxi. In general, there are still many investment opportunities in the game industry, such as HTML5, mobile game hardware, video games, engines, etc. may become the next "tuyere", driving the game industry growth, mobile games will also be a fast-growing breakthrough.

Market integration accelerates, game security cannot be ignored

The huge potential of the game market and the fierce competition in the gaming industry will further accelerate industry integration. According to the report, mobile games have a typical "efficiency market" feature due to market performance pressures and the multiple factors of intense competition. Big companies can quickly increase their overall strength by acquiring small and medium-sized enterprises and cut into specific industries, some of which may opt out of the market in the form of acquisitions. But with the rapid response ability of the game enterprises to occupy the market, reduce the cost of trial and error, as soon as possible to achieve profit and so on a series of excessive pursuit of research and development efficiency, market revenue move, but also intentionally or unintentionally led to the game product quality, the game industry innovation attention is not enough, the game's mobile security attention to the degree. For example, mobile phone players in the game encounter hand-break, plug-ins, information leaks, piracy and other risks quickly increased, the interests of the developer of the tour is impaired, and the player in the enjoyment of the game brought about by the joy, has become a lamb to slaughter.

Third-party application Security Service providers love encryption experts point out that advances in communications technology, the development and popularization of smartphones and software have facilitated the manufacture and spread of mobile phone viruses to a certain extent. Mobile virus has formed a complete industrial chain, from virus manufacturing, to profit income, viral black industry chain has become the virus manufacturer's suction chain.

Therefore, the safety of hand-travel should not be overlooked even when it is quickly occupying the game market and leading to becoming a part of the "efficiency market". Under the double pressure of time cost and technology cost, more and more hand-tour manufacturers and distributors choose to cooperate with third party tour security service providers to improve the safety of hand travel. For example, the domestic well-known game publisher Blue Port interaction using the security Service provider love encryption of local automatic encryption system; recently hit "Flower Thousand Bone" TV drama with Nade also choose to use a third-party security service Love encryption custom security services, anti-two packaging, advanced memory protection and so on.

Mobile application security domestic focus on the hand of the third-party service providers love encryption to remind users, due to the openness of Android system and the vulnerability of the App Store audit, the current domestic Android application is illegal app store or developer two times encapsulation, adding malicious code behavior in a rather rampant , mobile game calls too many permissions, background interception and other behavior is caused by user information leakage and property loss of the main cause. Users need to always pay attention to their own mobile phone security, resolutely not in the informal application market download hand tour, learn to distinguish between pirated hand tour, as little as possible to use crack game application.

translated from: http://www.ijiami.cn/newsInfo?id=649&v=0

"China games Industry Report", love encryption calls attention to game security