Ding Chunmei: Website Alliance industry Short-term profit is still advertising

Ding Chunmei, Hebei, graduated from the Department of Chemistry, Hebei University, 1997, and obtained a bachelor's degree in chemistry.
Professional experience:
Has a wealth of Internet industry work to promote experience, familiar with the way the Internet operates, the Chinese Internet environment. 2001-2003 inaugural Sina as the government marketing manager, responsible for the government project market development and government relations. Host the construction of Sina Qingdao, Jilin, Handan, Langfang and other local channels. 2004-2005 inaugural Baidu Network as Business development manager, responsible for large internet companies, software and telecommunications relationship maintenance. On behalf of the company and China Telecom, Netcom, Sina, Sadie, Jinshan, rising and other companies to carry out strategic cooperation negotiations. 2006, founded Beijing New International Online.

Q: Can you tell us something about your current situation? Give a brief introduction to your own entrepreneurial process or one of the things that impresses you the most.
Ding Chunmei: Hello, and thank you very much for giving me this opportunity to receive an interview. I am currently operating a company called "Beijing New inter-online Information Technology Co., Ltd.", specialized in helping all kinds of enterprises to do the Internet promotion.

The company was formally established in April 06, before opening the company, I once in Sina, Baidu and other large internet companies work, with the increase in work years and experience, experience, entrepreneurial impulse began to continue in my mind surging, April 2005, I left Baidu, began their own business, the beginning of time, And a friend to do a psychological aspect of the portal, all the funds from my years of work accumulation, this done for nearly a year, the website finally came out, the problem also came out: first, we do not have enough money to promote this site. Second, because there is no large-scale professional website operation experience, we have gone a lot of detours, and the overall structure of the site is somewhat complex, functional, service parts are very thin. However, my savings have nearly run out, so the transition is imminent. This time, many webmaster friends and I said: You have done in so many big companies, there must be a lot of resources, why not do a network alliance platform, to help us find some advertisers? Hear this proposal, my eyes a bright, after 2 months of painstaking preparation, my company finally opened, until now, in your webmaster friends and the support of a large network of friends, the company has successfully come to today, the operating conditions are good. From my entrepreneurial experience, my advice to you friends is: Before starting a business must consider their own strength, ability is enough, and then can start, and, is, to learn to give up, in the direction you found the problem, to give up, the courage to change their ideas, to avoid weaknesses, do their own good things.
Q: You have recently published 2 articles on the top ten webmaster brands and influence in TechWeb, what reasons prompted you to write these things?

Ding Chunmei: Children's Day that day, a friend sent me a link: A decade ago, a youth newspaper published an article: Top ten personal influence ranking-10 years, has let a lot of them, many sites disappeared in front of the public, but there are still evergreen, or more people stand out and show up in front of everyone, And because of the working relationship, I personally more familiar with the webmaster this group, so, to write the 2 articles, mainly hope that through my pen, can let Chinese small and medium-sized webmaster, these contributions to more than half of China's Internet traffic group can be more exposed to everyone, known and recognized.

Q: Some people say: the competition is too fierce, the website alliance has no future, how do you look at this problem?

Ding Chunmei: I do not agree with this statement, indeed, the current domestic large and small there are more than hundreds of Internet alliance companies, to a certain extent, resulting in the strength of the market competition, and even some vicious competition. But in terms of the Internet as a whole, the alliance has only just begun to develop. Here I need to emphasize the concept of the Alliance: Website Alliance is an advertising company focused on the internet industry, we are committed to advertising publishers and advertising media to provide a smooth channel of communication and cooperation for advertisers, they want to be able to use a lower price, In the most suitable for their own website media platform to publish their own ads, and pay for the effect. For the advertising media, which is the website, they hope that more organizations can help themselves to find suitable ads for their own site to create more benefits, the Site Alliance major release medium for small and medium-sized sites, such sites are generally individual or several people to operate, the main focus on operations and content, product aspects Often do not have their own independent sales force, but there is no doubt that they need advertising revenue, so it is the best income model that they can find by entrusting ads to the alliance to operate.

Then, the reason why the current environment does not look very ideal, there are mainly the following reasons: first, the lack of norms of the federation industry, resulting in a certain degree of vicious competition, for example, in order to grab some good webmaster resources, the alliance often malicious bidding, resulting in their own profits too low, so, We have to make a profit by revising the amount, such a practice, is undoubtedly the challenge of their own integrity, will only let the owners of the alliance itself to doubt, thus affecting the owners of the whole group of views and acceptance of the extent, so I appeal to the alliance between the best to establish a union organization, can be transparent to the data, Profit margin of a certain standard, so that the industry to achieve a healthier development.

Second, some stationmaster is too benefit, so, it will be easier to find data statistics loopholes in the ads to cheat, so as to make rapid profit, then, advertisers will find that the effect of advertising is far less than they expect so good, so they began to reduce advertising prices, low advertising prices after the More webmaster feel no income, so began to think son cheat increase income--thus, constitute a vicious circle. On this issue, our new solution is: Rather than make money, but also must fundamentally eliminate the problem of cheating, directly speaking, we should be responsible for advertisers, so that we buy services here advertisers get the most authentic results. At the same time, we are also responsible for our webmaster, we can not let the majority of our regular ads AdSense revenue because of a very small number of cheating stationmaster influence and reduce the overall effect of advertising, thus affecting the advertising price and income. Of course, these things, not a new alliance can do, so I also hope that other alliance practitioners can join together to establish industry norms for the industry's formal and orderly development and joint efforts.

In fact, the webmaster is a very smart group, as long as they are willing to work hard, the site's flow and quality will be greatly improved, the better the quality of the site, the more likely to produce advertising results, the easier to find ads, bring more revenue, we hope that in the joint efforts of everyone, we can achieve such a virtuous circular effect, Our new colleagues inside also have a lot of people have done professional webmaster, website optimization and framework, including advertising has a more in-depth understanding, very much hope that the majority of webmaster have any problems, you can always find us for discussion.