Do a good job in the site SEO optimization: Well included + ranking + Show

Hello everyone, I am Chengzhou. For the site's SEO work, I am not really willing to do too much outside the construction of the link, because the original optimization of a Web site is more tired of one thing, and external link construction is a coolie work, but also to do a lot of external optimization of in-depth research, such as the study of what kind of link is good, Study how to better and faster and save time to do the outside chain release. And this I am in the thin smell of rose blog to everyone mentioned a very important SEO quality outside the chain principle: the more difficult to get the link quality higher. So I have always been more inclined to do the work in the station, coupled with personal editing of the text also a little advantage, which is to do internal optimization internal optimization is a good help.

Do a good job site SEO must pay attention to the most accurate SEO information grasp, especially for our search engine to grasp, for example, to do Baidu optimization, we will inevitably need to see "Baidu Search Engine Optimization Guide" to help guide the SEO direction, although it may be very basic, many are directional, But it is also the most accurate SEO techniques. The internal optimization of the site and external optimization can also be from the Baidu Optimization Guide to find corresponding guidance suggestions, such as in the "Baidu Optimization Guide," Baidu for search engine site construction suggestions are as follows:

Search engine-oriented web site construction, mainly divided into three parts: How to better let search engines included in the content of the site, how to get a good ranking in search engines, how to let users from a large number of search results to click on your site. In simple terms, it is included, sorted, unfolded.

To do the internal optimization of the site to do these three aspects of good: good collection, good sorting, good presentation. These three aspects are also based on the principle of search engine to do, such as included, not only involved in the content of the site, but also related to search engine spiders for Web page crawl and so on, the following according to these three aspects to tell you how to do the site's internal optimization:

1, improve the overall quality of the site included

For the overall quality of the site included, a lot of people consider is quantity, can't say quantity unimportant, but quantity is not absolute can guarantee quality, very simple an example, if our website does not do static page processing, each page can produce 10 different URLs, also may be included in Baidu, This is not very friendly to search engines, for users is also, such a collection of numbers is not conducive to optimization, encountered such a situation, one is fundamentally resolved: do a good job of URL standardization, in addition, you can write in the file crawl rules, for non-standard URL is not allowed to crawl, Generally non-standard URLs contain dynamic symbols, written on: Disallow:/*?*, you can solve this problem.

How to improve the overall quality of the site? Need to do two aspects: the overall number of Web pages and Web crawl quality improvement. Before we have talked about the number of Web crawl, in the premise of ensuring a standardized URL, we as much as possible to add high-quality content pages to the site, so as to help us improve the number. As for the quality of the crawl it needs to be from the server, code, etc. to search engine spiders more convenient, high-speed and stable server is certainly the first choice, and the code as far as possible, try not to use search engine crawl analysis of the difficult code, such as JS, Flash, IFRAME and other code, must be used also to some of the code to be loaded.

2, the promotion of the site's internal sorting factors

The ranking factor of the website has a lot of, here we also can't all understand, if you say you have all mastered, then you must also be glimpse, to no avail. Although not able to understand the details of the factors, but some of the site's ranking factors search engine or provide a direction, in the "Baidu Search engine Optimization Guide" Baidu for a good sort of page recommendations include three aspects:

A, write the title of the webpage, because the title of the page is used to tell the user and search engine this page main content is what, search engine in Judge a webpage content weight, title is one of main reference information.

B, write a good website content, content needs to serve the core value of the site, the need for users, more to provide users with value information, and pay attention to the site's internal anchor text links, so that users through the anchor text link more to understand the site information, do the details of the construction, such as Picture Alt description, and user interaction content construction

C, personal feel that the 3rd is a place to pay attention to, Baidu to promote everyone to build to win the user recommended content, the content of the same Web page will be ranked by the user based on the recommendation of the site.

　　

3, enhance the display of the Web page effect

For the display of the Web page effect, "Baidu Optimization Guide," which mainly refers to the title and accurate meta description of the title of the request is in line with the main information on the Web page at the same time to make users interested in, to attract users to click, if you can use the brand keyword to achieve the promotion of user clicks Behavior, That's better, if not, you can also use the search "SEO" homepage Zac Blog title writing way: Compared to other sites, length, text and so on. In addition, although the site Meta description has been clearly pointed out by Baidu does not calculate in the weight range, but it can also be used to attract users to click and help the search engine for the main information on the site judgment. Personally think that Baidu talked about the Web page show just based on search engine results to talk about, in fact, we can do has a site based on the internal display, mainly related to the site's design style, layout, focus on highlighting, as well as the display of anchor cable and other aspects, here is not too much introduction.

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