Email marketing in the education and training industry should be well done at four points to win a high click rate

In recent years, the education and training industry has become a "big seller" of email marketing. This is because the industry is destined to be more suitable for this approach:

1. many training enterprises are chain stores, which are deployed in large and medium-sized cities across the country. members come from all over the world. Direct Mail Marketing, a "point-to-point" method accurate delivery to individual users, can achieve low promotion costs but is effective, A person who does not benefit can clearly report the statistics.

2. e-documents sent by training enterprises, such as teaching materials and courses, have a variety of forms and a large number of documents, which can be borne by emails;

3. The training industry has been invested for a long time. It has a lot of communication with members, and the mail communication cost is low, fast and real-time. It is most suitable for consolidating the relationship with members.

In modern society, everyone gradually realizes the importance of "lifelong learning". In addition, most of the emails delivered by the training industry are valuable content that members are interested in. Therefore, it is logical to achieve a high opening rate and click-through rate.

U-Mail Experts observe the Group emails written by our training enterprise users, which have their own advantages and advantages. Generally, they carefully elaborate on them based on their enterprise characteristics and product advantages, efforts should be made to carry forward. If some emphasize strong faculty and wide connections among students, some highlight the excellent teaching environment and are located in famous scenic tourist areas, and some win by cost effectiveness; it also describes its teaching model and platform construction ...... Therefore, we carefully summarized the common characteristics of popular Group emails for your reference:

1. subdividing users is a prerequisite for personalized Marketing:

You can divide the customer into potential customers, registered customers, new customers, loyal customers, lost customers, and Other types based on the customer's active level and enthusiasm for interaction, divided by the mail opening interval and the number of replies, such as instant reading, weekly reading, and half-month opening. After mobile terminals become the main reading and processing tools, it can also be divided based on customer devices, such as iPhone users, Mac users, and andriod users. In addition, according to the information obtained from the customer survey, users with the same characteristics can be divided by interest, region, source channel, age, etc.

2. trigger mass mailing

The system is automatically triggered when the company database is connected to the U-mail mass mailing platform, for example, series of emails built around the customer's life cycle: new member registration welcome emails, reminders of member fees, weekly or monthly news and information sharing, customer return feedback emails, and member birthday and holiday greetings emails.

3. Service Promotion emails

Personalization is required: based on the aforementioned categories, group mail takes targeted measures, such as based on the customer's consumption amount and economic strength, we will launch installment payment, Email Forwarding, and promotion activities for members, and hold irregular lucky draws to free you from part of the tuition fees. Based on the membership's busy schedule and career attributes, arrange study time and plan tutorials reasonably; send inspirational stories to members who are not motivated enough to learn, awaken their desire to learn and stimulate their sense of crisis; for some members who have communication or other needs, emphasize the praise of famous teachers, well-known students, and authoritative experts for the school's software and hardware facilities.

4. Pay attention to consolidating detailed services

Members who do not have a learning plan will be interested in it. They can introduce the value and significance of the course and push authoritative international information and special preferential information; follow-up visits to members who have completed their studies. Their word of mouth is the most valuable advertisement and they are encouraged to share it. They can continue to recommend new courses to attract them to learn; learn the cause of inactive users and send an activation email.

The U-mail email marketing platform is currently in use by many customers in the education and training industry, such as Zhejiang University, Hunan opal Tech College, and Hunan Jiaotong Vocational and Technical College. You are also welcome to join the U-mail email marketing platform.

Email marketing in the education and training industry should be well done at four points to win a high click rate