Enterprise Station SEO How to deal with picky customers

Do Enterprise website optimization is a seoer to make money an important way, because SEO is a long-term service products, and many business owners and supervisors of this industry do not know much, often there will be a variety of problems. Each customer who spends money to do SEO, will want to use the least money, in the shortest time to see the effect. As a result, a variety of picky customers have emerged. Fat brother is mainly doing business SEO work, today to share their own experience, face different kinds of customers how to deal with.

　1, name only to do SEO customers

This kind of customer seems to be very clear, "We do not need you to do other, on the site to do SEO, the ranking to do up on the line." Most of the enterprise customer's supervisor or boss, also more or less understand the knowledge of the SEO, always thought that they know some of the experience is very great, hanging on the tip of the mouth is "SEO I also understand that they can do, but not so hands." These customers often only know some SEO fur, think do content and outside the chain is equal to optimize the site. And people in the industry know that the site rankings and traffic is not just the problem of SEO, but the overall optimization of the effect of SEM. In addition to the daily work of SEO, there are many necessary means, such as forum marketing, event marketing, micro-blog marketing, and other ways, as a Web site SEO auxiliary means. It's hard to get the best results out of chains and updates alone.

Coping methods: Using data and cases to speak, changing thinking

Such customers are actually very good to do, although they know the relevant knowledge of SEO, but did not really operate a Web site, it is not possible to see a complete optimization process, some of the online experience is intercepted or for a certain problem of the program. We organize ourselves through the integration of marketing to obtain the promotion effect, to show them data (traffic, PV, turnover), the real thing the most persuasive. In addition, must give this kind of customer clear SEO purpose and in the network promotion position, do not think SEO is Network marketing all. We also have to do micro-blog marketing, with a Sina blog, the same can be achieved very good results. Using cases to speak is a major solution to this type of customer.

　2, anxious customers

Most customers are very concerned about SEO optimization time, the above class of customers have a certain basis, naturally know that time is in direct proportion to the difficulty. And some customers too quick, think today orders, tomorrow will be in the first, where is SEO, direct open bidding.

Coping method: Analyze competitor website together, list work detailed plan

Competitor's website is our research main object, why other people's website in front is always worth the research topic. With the customer research, you can in just a few minutes to let him understand what SEO is, how difficult the SEO. These also let the customer in the psychology to your quotation and time have an intuitive understanding. In addition, take your work detailed plan to show him, Fat elder brother will usually make Gantt Chart form, give the customer look at each stage time work task. Of course, if you want to shorten your time, we will naturally reduce the amount of work that is not in phase, shorten the time, or even delete some work. Hearing this, customers will naturally say, "Take it slow, or do enough." After all, every customer wants to put their money into practice.

　3. Skeptics

Because SEO service time is very long, and in the early days of seeing the effect, basically no new changes every day. Some customers are unable to hold their breath and have doubts about the company's ability to optimize. Even telling them how much time it takes is hard for them to understand. Meet such customers also need to understand each other, most of the people who spend money is not fooling people, but worry about their fooled.

Coping method: Make good case demonstration, report the result regularly

The customer needs to be comforted, both before and after the order. The most reliable way is to make your case display, optimize the site out, let the customer look at our optimization time, effect and so on. Before also saw a network company, the optimized customer record into a video collection, play to the customer to see. Whichever way you use it, it's critical that your customers feel your strength. In the process of optimization, take the form of weekly meeting, report weekly work, let the customer know what you are doing, even if you haven't seen the ranking, let the customer see you work hard for his site, follow the plan. Customers will not embarrass you too much.

　4, compare the company of others

The most taboo in the service industry is to compare each other, as the doctors in the hospital do not see each other's prescriptions. The advantages of different network companies are different, others can be optimized in one months, certainly in some areas have advantages. We stand in the customer's point of view, but also know that the money should be spent in practice, to find the best optimization company.

Coping plan: Communicating and solving everything

This time must not say angry words, full communication is the core to solve the problem. Understand the customer's mentality, share their experience and insights, so that customers understand the choice of your strengths, such as the stability of the ranking, service, technical timeliness and so on, can be our weights. If you come straight to the phrase "You say someone else is good, why not go to another", the client probably lost.

In the face of different customers, choose a different strategy. Believe a little, treat people with sincerity, can we pull closer with the customer. Original from Chongqing wedding photography www.xiaoz5.com, reproduced please specify.