Exactly why do SEO? You really know that?

SEO This professional threshold is very low, I remember that I contact SEO this career is totally a mistake, that is my college graduation out of the internship, the intention is to engage in doing web site procedures, but the procedure is not how to understand, just want to find a job to do look, just a few classmates in the same class to go to a network company interview, I want to contact the way, ask for an interview opportunity. After a simple telephone conversation, it is easy to make an appointment with those classmates for the next day.

This is the first interview in my life, it is natural to prepare, I went online to check some of the company's information and recruitment of posts. At that time they recruited only two jobs: Website optimization (SEO), website promotion (This job name is very narrow: is simple extrapolation), I chose the site optimization this position, before I completely do not understand even do not know what the meaning of SEO, I deliberately Baidu under the meaning of SEO, and then a simple understanding, I went to the interview the next day ... From then on I started the road of SEO. To tell the truth, SEO threshold is very low, but want to do well is not easy, and with the gradual development of search engines will become more and more difficult. So I can't help but want to SEO practitioners, what do you do seo?

Do you have a mind?

SEO is also a kind of marketing, no mind, there will be no marketing. Some people say that SEO is an art, to have philosophical thinking, but also some people say that SEO should pursue scientific, scientific to test, what the operation will lead to what kind of results. Science to do SEO ... No matter how, SEO needs to have strategy, will analyze, will study, will learn ... To put it simply, you have to have a mind.

Analyzing and figuring out search engines

Want to do search engine optimization, want to get more traffic through the search engine, understand the search engine is necessary. But for SEO practitioners, search engine is like a black box, you do not know its specific rules, operation is how to run. A large number of SEO researchers through a large number of tests, the search engine understanding has been effective. Also let more people understand know, also further promote the development of search engine technology. However, I believe that each has a website optimization experience of friends, the search engine understanding is also different. It's very different about how the rules are used. Someone to see the loophole to drill, and some people saw not dare to drill. How to use the known search engine rules, how to test, find more rules and characteristics, this requires you to analyze, try to figure out. You can take advantage of the secrets you find that others don't know.

　　

Keyword analysis

I've always felt that keyword analysis is the most interesting thing in SEO. Here do not introduce the method of mining keywords, the conventional methods are transparent, opaque is not willing to publish, everyone has the method of everyone, their own to think about ideas. Keywords are also divided into transparent and non-transparent. The site's core keywords are generally transparent. Long Tail keyword infinity determines that it is also transparent not up, some search words may only appear once, before the "Ancients", no one. And how it happens to be just what you think, and nobody else does, so congratulations, you're likely to get the client. So, if you have the ability, you have the brain, can dig more long tail words, then you can get more traffic.

Website content Update and internal chain construction

Now many seoer have such a misunderstanding, in fact, can not be said to be mistaken, it should be said to be a kind of numbness. is simply updated for site content updates. Previously copied, false original, now search engine for original adjustment algorithm, they also pursue original update. But I want to say is, even if original, that is to update and update, or the next unwise. Have you ever thought about the question of what the user is searching for? Either seeking service or seeking information. For example, a friend of Suzhou want to do a website, he may go to search the element "Suzhou website construction Company", "Suzhou makes the website company" and so on, but he wants to understand first the construction station expense question, he may go to search "Suzhou makes a website how much money". If it is the former, maybe you can get the customer if you have a ranking, but what if it is the latter? The latter is very clear about the need for information, you can not provide his satisfaction with the information needs, he will choose you? To not lose these potential customers, you need to analyze what the customer wants to know, Update valuable website content according to these. You can't provide the information the user needs, just to update the website. The effect is obviously much worse. Site content based on your excavation of the long tail words to update, the effect is very significant. Another problem is the density of keywords and the "where" keywords are more important, this is the details of the processing. The same article, the same is original, different people write out the effect is also different.

About the construction of the chain within the site, we generally understand that the natural, balanced, so as to attract users to click for the purpose of doing the chain. But I have always had an idea: whether there is such a "link net" form, for the search engine is the friendliest. The specific form structure of this "link net" I do not know, I think will involve mathematics and other aspects of the calculation of knowledge. That is to say, from the very beginning of the station, the key words and everything are analyzed, and then strictly follow this "mesh map" to layout. It's not that you're free to play. Natural balance is good, I believe there must be such a "mesh map" can fully allocate the weight of the site, but also the most friendly search engine, which is also a meticulous treatment. Maybe I will study it later, and I hope to have other friends to study it.

The strategy of outside chain construction

The strategies for building external links are diverse, and some people can even say that they are at the extremes. The reason is that the role of the chain is enormous. Now outside the chain construction more and more difficult, and even some people deceive themselves that the role of the chain is getting smaller. But you do not want to think why the search engine so against the "outside chain" penalty, is because of the important role of the chain. The more important it is to search for a vegetarian engine. Many black Hat seoer through the station group or some other technical definitely two or three months can get to the weight 7, weight 8, daily flow tens of thousands of, a hundred thousand of ... The construction method and strategy of outside chain need you according to own industry specific to analyze, have a fact is the more easy to do outside the chain, the effect is smaller. You can do it, I can do it, everybody can do it, what else do you mean? You have to dig others do not, your competitors did not do, then you have the advantage of doing the chain must be diligent, more to dig outside the chain platform. You are more diligent and more thoughtful than your opponents, and you can beat them.

Do you have any resources?

To do marketing, the importance of resources is very important, where we mainly talk about network resources. Do SEO, if you have a good network of resources can be more effective. The simplest example, if you and Baidu Lee relationship is good, perhaps you will be the first time to understand the dynamics of Baidu or even the next strategy. Then you are in the SEO strategy of the adjustment on the Quick Step. If you know a lot of friends have a high weight of the site, then you change the friendship chain is much easier ...

SEO is a long-term work, but also need you to continue to learn, to communicate with others, sharing, mutual benefit and common progress, behind closed doors is not. And in the process of communication learning, you will make friends and build up your personal relationships. The network resources are accumulated slowly. Your network of resources more extensive, your work is better to do, also do the better, so if you do not have the resources, then you have to learn the first is to slowly accumulate network resources.

　　

How do you mind?

SEO technology is very important, but I think it is also very important to insist. Even I think sticking to the technology is a little more important. Many SEO practitioners feel that the SEO boring, every day is the article, outside the chain of what, if the income is considerable, but also have the strength to do. And if one months, two months, three months or even longer have not seen how much effect, it is not going to collapse. Oneself is stationmaster anxious pour also Bale, if is to do in the company, I am afraid will be fired. This is now a lot of SEO practitioners and the problem between the boss, many bosses do not understand the SEO industry.

Do SEO need to adhere to, need a good mentality. A good attitude can be more beneficial to your work, rather than a daily rise and fall anxious for ranking. You need to focus on the long-term strategy, stick to it, don't let short-term fluctuations affect your mood, affect your mind, maintain a good attitude will always allow you to better deal with the problem. In addition to what you need to do is to insist that the work you do every day is not without effect, the effect is gradually accumulated. Keep going, you will reap a lot.

Write in the end: Do search engine marketing is like a harvest of wheat, wheat is there, see if you go to harvest, someone with a sickle, some people use harvester, some may use the Harvester more advanced. Some people have more friends, and the wheat is fast. Others waved their little scythe alone. Some people take a grain of wheat, feel tired, harvest the wheat is not much, give up, some people insist on, and constantly to study and upgrade their harvest wheat tools, but also constantly to make friends, mutual help collect wheat, finally earn pots full of pot. And some people even harvest ...

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