Experience in designing industry websites

Many designers believe that the design of industry websites will certainly be good if a company website is well-designed. In fact, the design of industry websites is very different from that of enterprise websites, make rational use of the creativity, style, overall framework layout, text arrangement, pictures, and space of the entire website... There are many requirements and more problems to be considered. For a good website designer, you must not let go of any small details. This article briefly describes some of the issues that designers need to consider when doing industry websites.

1. The website style/creative style is abstract. It refers to the overall image of the site to the viewer's comprehensive feelings. The overall image includes the layout, color, font, and browsing method of the site .... For example, we think Disney is lively, while IBM is professional and serious. Every website will give people different feelings. What we need to do here is to make the unique style of the website based on the website positioning. In addition, we also need to grasp the same style. In fact, the unification of this style is no different from that of traditional printed publications. All the images and texts on your webpage, including the background color, line, font, title, and footer, must have a uniform style throughout the website. In this way, the user looks comfortable and smooth, and will leave a "very professional" impression on your website. Enterprise website designers often lack this and have no overall meaning.

Creativity, the so-called creativity is eclectic? When some designers make great contributions to their creativity, it is undeniable that they are creative and chic. But why are they unacceptable to customers in the industry? At this time, do not blame the customer for not knowing the goods. We should reflect on it and seize the customer's needs. In fact, there is no need for a lot of big ideas to create industry websites, and we do not need to waste too much time to pursue personality and how to look good. We only need a little idea to go through the whole site, it may make the website more vivid, more attractive, more thoughtful, such as the current car trading network (http://www.chinaxcjy.com/) is a good case, it integrates the shape of the car into the site, make it stand out.

2. Website LOGO, as the name suggests, is the Logo of the site. The most important thing about the logo is to use a graphical method to deliver the website's positioning and business philosophy, and at the same time facilitate people's identification. The website logo design process generally involves the following three ideas: 1. Use the website address as logo.2. design the logo based on the product/service features provided by the website. 3. It features the business philosophy of website operators. For example, the global Five Gold network logo (www.Wjw.cn)

3. Visual processes when people read certain information, there is always a natural flow habit of vision. What should we look at first, what should we look at later, and what should we look at again. Studies in psychology show that the general browsing habits are from top to bottom, from left to right, and on a plane, Panasonic is stable and depressing. Similarly, the left of the plane is relaxed and right stable. Therefore, the visual influence of the plane is stronger than that of the lower side, and the left side is stronger than that of the right side. In this way, the upper and middle areas of a plane are called the "best sight", that is, the most optimal place. Some prominent or recommended information in web design is usually placed in this position. Of course, this visual process is just a feeling that it is not a fixed formula. As long as it conforms to people's psychological order and logical order, it can be used more flexibly. In web design, flexible and rational use directly affects the accuracy and effectiveness of information transmission.

4. Webpage frame and layout the webpage layout can be roughly divided into "country", "corner", "T", "L", Comprehensive frame type, Flash type, and change type, I will not discuss it here. In fact, we didn't think too much about the form during our design. For example, if we see a circular thing on a piece of paper, we can easily think of it as a sun, some people think of the moon, etc... This is a form of metaphor. The most important thing is to grasp the customer's needs, grasp the positioning of the website, and make a reasonable framework layout.

1. The overall width of the resolution webpage can be divided into three settings: percentage, Pixel, Pixel + percentage. It is usually most commonly used in the form of pixels in website construction, and industry websites are not listed. When designing webpages, we will certainly consider the resolution issue. Now we have used 1024*768 and 800*600 resolutions, currently, many of the networks use 778 pixels in width. The resolution below 800 often makes the entire webpage very depressed and lacks air, in fact, this width refers to the widest width of the webpage at a resolution of 800*600, which does not represent the best vision. Try 760 ~ 770 pixels can achieve better visual effects regardless of the resolution of 1024 or 800.

2. Reasonable advertisements for current websites (pop-up advertisements, floating advertisements, large advertisements, banner advertisements, bar advertisements, etc ...) This makes people feel very complicated, and even less willing to look at it. Sometimes you may not even be able to access this website. In this way, the website has been seriously affected and the advertisement has not reached the purpose of advertising. These problems are one of the things we need to consider and plan before designing a website.

There are two types of floating advertisements. The first is the advertisement that can be floated up and down in the free space on both sides of the webpage, and the second is the advertisement that moves randomly around the screen. We recommend that you use the first option in case of the first option. In case of the second option, it is recommended that you control the number at most. If the number is too large, it will directly affect the user's psychology and prevent users from browsing information, which is counterproductive. Homepage advertisements should not be too many and moderate. For example, it is best not to have too many irrelevant content on the page of registration or a purchase step to distract users and avoid customer loss...

3. the rational use of space many web pages have a unique feature, which can be described in one word as a "plug ", it inserts all kinds of information, such as text, images, and animations, into the page without consideration. It causes a lot of inconvenience during browsing, the main reason is that there is no distinction between the primary and secondary pages, and there is no focus, there is no good classification, the whole is like a hodgedge.