Explore the structure optimization of URLs in SEO

SEO is a very complicated job, with a lot of details. Today, Shanghai SEO Gu Huiming with you to explore the site URL optimization in the process of SEO role.

first, the URL has three elements:

1. Short and easy to remember, conducive to the spread of sex.

2. Stable for a long time, I don't need to say more.

3.URL contains keywords, this is my focus to say.

We first look at an example, Baidu search SEO.

　　

We can see that in the title and description inside the SEO are floating red, in the URL seo bold, but not fluttering red, in fact, this is the same, are floating red algorithm, only bold does not float red is for beautiful. From this can be explained that the URL contains keywords can give SEO bonus points.

But here to pay attention to a problem, in English SEO, the URL contains keywords is very necessary, that Chinese SEO? is the translation into English or pinyin?

Let me give you one more example.

　　

From the above we can see that now Baidu, Google and many of the mainstream search engine can be intelligent recognition of pinyin, the url we can use Pinyin to replace. But it does not advocate using Chinese directly, because some search engines like Yahoo do not support Chinese.

Then maybe someone will ask, hyphen "-" in the URL to use it? Hyphenation symbols are available, and no other symbols are recommended, such as underscore "_". In the search engine "-" is to represent the meaning of the space.

Especially in English words, it is best to use the hyphenation symbol "-", otherwise words and words may cause ambiguity, but in pinyin inside is not recommended. Just use my previous article, "Exploring the humanization management of small and medium-sized enterprises" as an example. Pinyin for Tantaozhongxiaoxingqiyederenxinghuaguanli, we have to use Baidu search.

　　

Although the pinyin is very long, but Baidu can still identify. Here is a problem, pinyin is too long, user experience decreased, some people may feel the middle add a hyphen "-" will be better, at a glance. Tan-tao-zhong-xiao-xing-qi-ye-de-ren-xing-hua-guan-li

　　

from the above we can see that added a hyphen "-" Baidu is not recognized.

In addition, there is a point, the URL added keywords for English is very important, from the search results of SEO can be seen in the URL of the corresponding keywords will be bold. But the search for Chinese is not bold, some people may think that for Chinese keywords this point does not have any effect, but this point I also can not be sure of SEO has a positive effect, but one thing may be sure, in the user search habits, sometimes also because of input method of the relationship directly input phonetic search, If the URL contains the keyword, the ranking will be the front.

In addition here also need to pay attention to, do not because you want to include in the URL of the URL made very long, can be the main central word into pinyin, placed in the URL, but do not be too long attention.

finally make a summary:

First, the URLs are as brief as possible.

Second, you should include the keyword in the URL. English to use the hyphen "-", Chinese is not suitable to use, remember not to include the keyword caused by the URL too long.

Third, in the URL of English keywords between the use of hyphens.

Four, the URL in the Chinese keywords between the use of hyphens.

V, hyphens are used "-", underlining the default spaces in all search engines.

The URL should not contain Chinese keywords, some search engines can not identify, such as Yahoo.

Seven, the URL should be stable for a long time, if the website revision, the site should not be closed for more than two hours.

Finally, Shanghai SEO Gu Huiming also to say that the optimization of the role of the SEO effect may not be obvious, but SEO itself is a very meticulous kungfu live, only in every detail to achieve a bit, in order to make the ranking stable long ago.

The above is my SEO in the URL optimization of some of the experience, if there is insufficient, welcome you to add, if biased, you are welcome to correct!

This article is transferred from Shanghai SEO Gu Huiming blog www.guhuiming.com, reprint please keep the link, thank you!