Focus on this and keep your app development progress

A new business wants to be successful in a competitive market and to have users as fast as possible to ensure a balance of operations and costs. Many enterprises in order to attract users, retain users, have developed their own apps. But the development process often dystocia, the first is the development progress is not guaranteed. The progress of a drag and drop, continuous modification, and ultimately affect the overall enterprise marketing plan progress. How to ensure the development of the app as much as possible in the early stages of development? The key point is to pay attention to the analysis and mining.

App or any other online development software, technology is the basis, and the number of users and users continue to use the viscosity is the future. Data is the most accurate and intuitive way to measure and truly reflect the state of business and product operations. Data analysis and mining, important data in the entire business of key indicators, usually can be divided into user access, user quality, content performance and key behavior transformation.

First, the user gets

Access to a certain number of basic users is the app to carry out a variety of marketing activities at the root, access to users of a large number of channels, if not focus on the wide net, will cause a lot of human and material waste. In the development of user acquisition scheme, through the data analysis to obtain the best channel, accurate assessment of each channel drainage capacity, predict the user's download volume and activation on this channel, the user's acquisition will not do too much work hard.

Second, the quality of users

With the user is not everything, the quality of the users attracted, in the end is iron powder, or zombie powder, need to use data analysis to insight. Given that a user has been using the app since a certain period of time, and the data is being tracked, the app operations team can see some more detailed behavioral metrics such as key CTR, key page retention, and more. These metrics are important data for enterprise apps to identify key business points such as sharing, registering, or paying. They can be migrated to pre-convict the user for retention and conversion.

Third, content performance

There are several business-critical pages in the app, and without data analysis, we don't know what users are more inclined to do on those pages. Through the data, we can monitor the exit rate of each page, tracking the way of jumping between pages, in order to determine the quality of the page content. In addition, the app team can also set up custom events to monitor more specific actions, such as the number of visits to a new product, the amount of attention, the amount of added shopping, etc.

Iv. Transformation of key actions

The number of users is important, but the ultimate business transformation is the kingly way. High bounce rate does not represent high conversion rate. In judging the transformation of key behavior, we should consider the flow source and transformation data synthetically, so as to judge the relationship between drainage channel and final behavior transformation, so as to control from upstream.

For more app information, please follow www.apicloud.com

Focus on this and keep your app development progress