Corporate Web site SEO easy to ignore the details of the problem

For the Enterprise station, SEO in the details of the grasp is quite important, especially now many enterprises for the construction of the site is not high, for the internal optimization of the site is relatively weak, a lot of companies just to find some Web site production companies, they think the most value of low-cost construction of a template version of the site, It is not known that this irresponsible attitude makes the optimization work more difficult.

Corporate website seo, especially in our internal optimization to do a good job in the inner chain structure, so that the site between the various pages in the SEO optimization angle each other to enhance the weight, so that the site in the marketing angle to enhance the stickiness of the site and conversion rate, but this is often easy to ignore a detail. Because we are psychologically feel that everybody's website is like this, oneself this also nothing.

1, marketing-oriented enterprise website structure

First of all, for the Enterprise website SEO very important point, is aimed at marketing the enterprise website construction, the internal link starts the stage to need us in the website structure completes the article, this actually does not need us to say much, because now many enterprises have the most professional SEO, their structural requirements must be quite important and reasonable, But the reasonable but not necessarily is the user most wants, opens our website to look, how many is the template type website, how many websites simply introduced the company information. Some might say that the simplest is the classic, but for now more and more customers, simple has not met the requirements of customers, from the marketing point of view, we need to focus on the site to introduce their own products and advantages, and in each page to introduce enough eye-catching contact, the best way to cover a variety of contacts, QQ, Want wanted, Online forms and so on, but also need to do a good job of the link construction, such as detailed product classification and site search query tools, so that users the fastest and most accurate to find the information they want, this is a good site.

2, in line with user search habits of the article mutual chain

In fact, for an already formed Enterprise website, we can change things not much, but also require us to the site does not make drastic changes, the specific reasons I do not introduce more, but we must pay attention to the site within the user search habits in line with the article Mutual link construction. As a general rule I will add the "related article" module in the content page, so that each user in search to enter the site, the information is not enough to meet the problem, let him turn to another relevant page to learn more information. We also have to actively recommend their own key services and products, so you can set the article page "recommended article" module, so that users of our products and services more easily accepted.

In our website article page, the minimum need to do a good job on the next article in the introduction, but this is not enough, we need to introduce their own product information in the content, especially for some long tail keyword product information, in these keywords through the product page of the mutual chain, to build a strong internal chain effect.

3. Enterprise website internal chain structure case analysis

Many of the corporate Web site introduces a product, but does not recommend the relevant products to users. This is one of the most common examples of the most typical corporate Web page products we've seen, this is relatively good in terms of conversion, but there are still some deficiencies, you can do a related product in the website recommendation or hot products, the latest product recommendations, in addition, As far as possible for each user to introduce the details of products, so that users of our product advantages and characteristics of full grasp, so that this page is full of vitality and interactivity.

4, make 404 jump page with good user interface

The product on the enterprise website is deleted or does not exist, resulting in the Web page can not open does not exist. To have a good user experience, make a 404 jump page, can be made into the form of navigation, the specific method of production is not here to say.

Summary, for the site within the chain structure of these details is very simple, but it is the most easily overlooked, especially the corporate web site, we have to do is to give full play to these internal chain layout utility, so that the site to maximize the effect of SEO. This article by (BB Frost http://www.woayao.com) feeds, reprint please specify!