"Hot" to describe the current mobile internet situation is not too much, in the rapid development of the industry in the context of a growing number of enterprises to try to meddle in this emerging field. However, Buffett has a famous saying------"Only when the tide is low to know who is swimming naked", this famous phrase also applies to the mobile Internet, because the industry's "rules of the game" is also extremely harsh. For example, from the experience of the Internet over more than 10 years, the user portal has always been "a battleground", any Internet enterprise that controls the user portal has finally been successful. The mobile internet, which has the same genes as the traditional Internet, is no exception. Of course, the senior Internet companies have a deep understanding of this point, so they will from the outset to firmly grasp the user portal, to seek preemptive advantage. Take the old web site navigation service provider Hao123 as an example, in the PC end after a firm, Hao123 also increased the investment in mobile, trying to recreate a "hao123", then it can replicate its in the traditional Internet domain myths and legends? First of all, from the functional perspective, hao123 has been freed from the simple service form, in addition to the basic Web site navigation function, hao123 app also through a diversified operation to establish a strong competitiveness. The most intuitive point, this app to achieve "cross-border integration", a strong involvement in film and television, reading and other entertainment areas, that is, users can directly in this app to watch movies, download applications, no longer go to other platforms to find resources. In fact, these segments are also the most important branch of mobile internet, and belong to the service that users rely on most. Considering that the mobile terminal is limited by the screen size, hao123 not only integrates the above cross-boundary resources, but also presents it to the user with a more rational and logical state, with a powerful entrance and convenient platform, Hao123 will attract more users.
Second, hao123 Android version in the user experience to achieve the humanization and technology, its operation is extremely simple, easy, human-computer interaction ability, especially the "suspended window" design unique artistic sense. A good user experience is key to the success of the product and will drive hao123 into the forefront of the user portal. Third, the content is more rich, hao123 is committed to creating an "integrated" mobile Internet Information Platform, which contains the news information comparable to the portal, as well as a huge amount of novel resources, video resources, app download resources, can simultaneously aggregate such a wide range of content, users will no longer rely on other news or novel apps.
It is worth mentioning that, in particular, the hao123 has launched a "hao123" news, which is very important for the deep operation of the topic, to Gossip, entertainment, funny as the elements, through an illustrated way to create exciting content, one issue per day. This not only can effectively improve user stickiness, more importantly, as a combination of recent anecdotes, and there are no lack of humorous, humorous news topic is very suitable for users to take advantage of debris time to obtain, therefore, the user activity of the plate is very high, popular "bursting". Of course, in addition to this feature-specific topic, hao123 Similar topics also interesting maps, positive energy and so on, further enhance the platform's content competitiveness.
From the operational strategy and product strategy, hao123 not only to become an important portal of mobile Internet, but also through a variety of content and services, to keep users as far as possible on their own platform. It can be said that this is a systematic and comprehensive "platform-based" strategy. From the success of the mobile phone Baidu, and other products, this platform-based strategy is more likely to establish the mobile side of the competitive advantage, is an extremely sensible, forward-looking vision of the strategy. (text/Wangyi see QQ:543415188) Public accounts: daily Internet News Welcome to the forefront of the daily Internet Information
