SEO Optimization: 5 ways to improve search engine rankings

Search engine optimization for a website is a time-consuming task, but it is certainly worthwhile, especially if you don't know how much you can do to benefit. Here are 5 SEO tips that can help improve your search engine rankings.

1, look up the key word density

Keyword density refers to the number of times a page's keywords are used on a page compared to the overall. When you post your site content, make sure that the keyword density of the content cannot exceed 15%, as it is recommended as the highest standard for the General keyword density. If you overuse keywords, it can actually hurt your site rankings, not as much as you would like to stack keywords.

2, establish the relevant links

The connection between websites is a process of manufacturing the chain, which is also a time-consuming process, but it is absolutely necessary. The number of inbound links is important, and the quality of the links in this link is more important. You need to make sure that there is a high degree of correlation with your site on the linked site. DoFollow link search engines weigh more than nofollow links, but they can all help achieve traffic.

3. Use henders on your Web page

Sometimes the new webmaster bold their headlines and increase their size, so site users will certainly notice them, which is very common. However, there is a better way to make your headlines, headlines and subheadings to make your site visitors visible. That's using headers.

4, reduce the load time of the Web page

If your site is very slow to load, it is likely to cause viewers to find what they need on your site before they leave. You may think that your site uses a lot of images, videos and flash that can help it to be interesting and appealing. However, all of these can greatly slow down the loading speed of your site. You should take this into account and try to avoid using too much image and video to drag your site to load speed.

5, write their own original content

The easiest way to copy and paste content is to update your site. However, it is detrimental to the practice that will eventually hurt your site. If your site has too many duplicate content, they will certainly be punished, leading to the search engine rankings plummeted.

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