Form-style Advertising design tips: User Experience Promotion

Article Description: discussion on the design of the armored steel fist-form advertisement in the network advertisement.

In the tide of the Internet, advertising is essential, is one of the best way to change, is a lot of companies rely on the source of survival. In this era of popular online advertising, from simple graphics and text ads to a variety of eye-catching creative advertising, a variety of novel online advertising has been everywhere, the original text chain ads, image ads, and then to flash ads, and then to rich media advertising, a variety of creative advertising constantly attract us, impress us, Let's click.

So let's take a look at some of the more specific types of ads-form ads (pictured below). Mentions the form, everybody thought more is registers the registration and so on, thought the information fills in submits. Then I hope that you read this article, you can have a certain understanding of the form of advertising.

Form advertising from the main point of view, can meet the advertisers for the brand, product exposure appeal, from the user point of view, but also with the user to carry out certain interaction, to ensure good user experience, at the same time with the specificity of creative advertising. In attracting users and watching, are not inferior to the general flash creative advertising, rich media ads.

What value can a form advertisement bring to The advertiser? What is the benefit for the user?

How do you design a good form ad? Optimize the effects of form ads and extract useful data?

Let's find out with the questions:

Ultra-high cost performance, incomparable advertising effect:

For advertisers, can meet some specific industry advertisers for the main content of the official website information, to expand more new customers, such as insurance, car test drive, education and training and other advertisers. For cost-effective and ROI, and cost, the delivery cycle, and so on, the form of advertising in a number of advertising products have a place. (as shown below) through the third party experimental data can be seen, form-type advertising conversion rate is twice times the average advertising, CTR is almost a common advertisement, spend less money, investment return is even greater.

Attract the attention of the good ads to meet the user's potential needs:

Read the text ads for a long time users, for the form of advertising, can definitely arouse their attention. On the one hand, it can enhance the participation between the user and the advertisement, on the other hand, can satisfy the user to receive the advertisement main personalized service, satisfies their consumer demand, does not need to enter the cumbersome complex official website to look for the content, but will the content effectively streamline provides to the user, faster satisfies the user (pictured below)

So, what do you need to pay attention to when designing a form of web advertising? Just use a few tricks to simply explain:

Think about your copy, change your position:

First of all, we hope to be able to carefully reflect the text of the ad, another perspective, if you are the user, you can be ads in the copy moved? We try to "content" of the ads into the user is interested in, easy to resonate, then we have to do a good advertising 1/3 success.

For example: The "Ping An insurance online insurance 15%" into the "auto insurance calculator" to the concept of a tool to attract users, it looks less like "advertising", the ultimate advertising effect greatly improved.

For example, the following figure: To simplify the redundant copy, highlighting the main content of the appeal, concise and easy to read.

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