From Baidu official explanation look has been misleading webmaster SEO essentials

August 10, Baidu Webmaster Community opened the "Meet the Webmaster Outpatient Open Day" interactive posts. Official Lee is officially talking to the webmaster. Answers to the questions of the webmaster who have been ambiguous. Specific posts can be to Baidu webmaster community to see, and from Lee's answer, you can see, some of us have always thought is SEO essentials of things, in this was overturned.

Late One: Page size control in a certain size

There has always been a very accurate statement is that the page to control how many K, more than this value, will be intercepted.

LEE: "The size of the page is recommended at a level acceptable to the user." For Baidu, we can accept the size of the page must have exceeded the average size of ordinary Web page dozens of times times, there is no need to worry. ”

It can be seen that Baidu does not have any restrictions on the size of the page. Before this is said, is in the Baidu snapshot inside, the large Web page does not show complete, so is considered to be intercepted off. But this should just be a snapshot to hide it, in order to speed up user access. A good note is that you can open the Sina home page snapshot, and then point out the snapshot of the "quick version", contrast, the rapid version of the snapshot than the default to make more content.

Late Two: Original is high quality

Since Baidu hit the low quality site, the original has become the cusp of things. and a variety of advanced pseudo original also more and more. In addition to alternative words, there are various combinations of articles and so on. Advanced point of the people to write original articles, regardless of quality, original can be.

LEE: "We collect feedback through feedback channels claiming that our site is original, high-quality sites, more than 80% of them are ineffective, and even a large number of sites claiming that the old Chinese medicine 3-5 days to cure the disease, the entire content is unreadable, claiming that they are high-quality sites." ”

Originality and quality really belong to two things. Do a good job of the site, recommended first from the quality, and no quality "original" article Ningquewulan. Reprinted A5 article website thousands, and live well, the weight of high people have seen a lot of it.

　Late three: article length how many words

Article length is also often referred to the main points, often say 500-800 words advisable. Although this is a suggestion, it is not a standard. There is no need to make any changes to this standard.

LEE: "The search engine on the value of the page is not based on the number of words, but from the quality of their resources as long as the value of the user content, regardless of length, we will give a reasonable evaluation." If the content or service provided on this site is very valuable and irreplaceable, it is a high-quality website for search engines. ”

The content of the webpage is not the only standard that Baidu judges. Since Baidu to "user experience" to say things, I believe that the user's access behavior, such as the bounce rate, exit rate, stay time and so more factors as a standard.

late FOUR: Keywords tags are important for ranking

In the learning of SEO, will be warned of the importance of keywords tags, it can be the ranking of key words have a great role.

LEE: "Meta keywords has long been in the dustbin of history, and we'll just ignore it." ”

The keywords label, which seems to have been considered important, has indeed been abandoned in the field. As for its original role, is used to prompt search engine this page content core. And now Baidu has more than enough method to judge.

Summed up on these 4 points, these have been identified things, I hope that the webmaster do not hesitate for them, the abandonment of abandon, the optimization focus on more important places. This article by http://0090098.com original release, reprint please specify.